Is Your Job Advertisement Arrogant?
Your job advertisement is more than a tool you use to fill an open position. It’s also the first impression of a potential employee with your company. That’s why it’s so important that your job ad says positive things about your company, and unfortunately, many companies write job advertisements in a way that doesn’t make a great first impression, and in some cases can be described as “arrogant.”
What Makes An Arrogant Job Advertisement?
There are several different ways your job advertisement can seem arrogant to the potential applicant. These include:
- No Idea Who You Are
There are some companies that everyone knows. Google, Intel, and more, are all names that 80% of the country is aware of. But those represent about 0.1% of employers. Most other companies are a complete mystery to job seekers. Yet many job advertisements give no background, because they arrogantly assume that everyone knows their name.
Even though you think your name may be well known in an industry, some of the best talents may have no idea who you are, and you need to make sure that you’re talking about yourself, explaining what you do, and getting people excited about working for your company.
- Talking Down to Applicants
Many job ads also use language that talks down to the applicant. They may talk about all of the things the applicant “must” have in order to work for you. But they only talk about what the applicant must have, and not what they provide. This is a form of arrogance, because it makes the employee think like they need to be “good enough” to work for their company. You want everyone to feel as though they are good enough, and then you can select the ones you need the most.
- Extremely Detailed and Complex Job Ad
Similarly, a job advertisement that is extremely long, complicated, and asks the applicant for thousands of different requirements can also be seen as an arrogant ad by the potential applicant. While you may have requirements, the most complicated job ads say to applicants “we are so important that only those with all of these qualifications will be able to work here.” That’s rarely true, and is going to turn off some talent.
How to Make a Less Arrogant Job Ad
Your job ad needs to get people excited about working for you. It needs to talk about what you can do for the employee, how you benefit them, and more about who you are. Above all else, when writing the job ad it needs to emphasize the idea that the employee is seen as valuable, and should be written by those that know how important the employee is to the company. That’s how you’ll be able to write an inviting job ad for potential talent.
For more recruitment and branding tips you may contact us at info@employmentoffice.com.au or visit our website at www.employmentoffice.com.au.
