Posts

Is Your Job Advertisement Arrogant?

/in /by

Your job advertisement is more than a tool you use to fill an open position. It’s also the first impression of a potential employee with your company. That’s why it’s so important that your job ad says positive things about your company, and unfortunately, many companies write job advertisements in a way that doesn’t make a great first impression, and in some cases can be described as “arrogant.”

What Makes An Arrogant Job Advertisement?

There are several different ways your job advertisement can seem arrogant to the potential applicant. These include:

  • No Idea Who You Are

There are some companies that everyone knows. Google, Intel, and more, are all names that 80% of the country is aware of. But those represent about 0.1% of employers. Most other companies are a complete mystery to job seekers. Yet many job advertisements give no background, because they arrogantly assume that everyone knows their name.

Even though you think your name may be well known in an industry, some of the best talents may have no idea who you are, and you need to make sure that you’re talking about yourself, explaining what you do, and getting people excited about working for your company.

  • Talking Down to Applicants

Many job ads also use language that talks down to the applicant. They may talk about all of the things the applicant “must” have in order to work for you. But they only talk about what the applicant must have, and not what they provide. This is a form of arrogance, because it makes the employee think like they need to be “good enough” to work for their company. You want everyone to feel as though they are good enough, and then you can select the ones you need the most.

  • Extremely Detailed and Complex Job Ad

Similarly, a job advertisement that is extremely long, complicated, and asks the applicant for thousands of different requirements can also be seen as an arrogant ad by the potential applicant. While you may have requirements, the most complicated job ads say to applicants “we are so important that only those with all of these qualifications will be able to work here.” That’s rarely true, and is going to turn off some talent.

How to Make a Less Arrogant Job Ad

Your job ad needs to get people excited about working for you. It needs to talk about what you can do for the employee, how you benefit them, and more about who you are. Above all else, when writing the job ad it needs to emphasize the idea that the employee is seen as valuable, and should be written by those that know how important the employee is to the company. That’s how you’ll be able to write an inviting job ad for potential talent.

For more recruitment and branding tips you may contact us at info@employmentoffice.com.au or visit our website at www.employmentoffice.com.au.

Why Advertising in the Same Places will Get You the Same People

/in /by

In order to find the best new hire for your organisation, you need to make sure the best applicants see your job ads. That’s why companies go straight to the big names in job boards any time they need to advertise an open position.

But is that the right strategy?

Problems with Using Popular Generalist Boards

These job boards are simple places to post jobs and get a lot of applicants, but they are not without their problems. In order to get the best applicants:

  • You have to be positive your job perks are better than every similar job.
  • You have to be sure that you are reposting often, so the ad doesn’t get lost in a sea of other ads.
  • You have to make your title and job ad as noticeable and appealing as possible.

And even if you do all of those things right, you’re still going to be suffering from one major problem – when you advertise in the same places as all of your competitors, you are going to attract all of the same people.

Posting Job Ads Where Your Best Applicants Will See Them

Companies do not succeed by being the same as everyone else. They succeed by being better. While you can still post on the major job boards at your leisure, you also want to make sure that you’re actively finding out where your best applicants spend their most time, and trying to advertise there. For example:

  • Niche Job Boards – Instead of posting a job ad the same place as everyone else, find specialty job boards that appeal to the specific demographic and industry that you want to appeal to. For example, if you’re looking for Engineers, place a job ad on Engjobs, where Engineers go to find open positions.
  • Forums and Websites – Websites that appeal to those working in the industry also make great places to advertise a job. Find a place that you can post a job opening or try to actively recruit by reading the submissions. Look for places that appeal to those working in the industry even if they are not active job seekers. Attract those currently employed, and you may be able to steal an incredible talent away from a competitor.
  • Your Own Site – You’d be surprised how infrequently companies openly advertise great jobs on their own site. People that come to your site often think highly of your business, and an open position may quickly attract top talent.

All of these are going to attract different talent, and different talent options means that you’re not just hiring from the same applicant pool as your competitors. You’re finding applicants that they haven’t found, and you’re attracting talent that can play a major role within your organisation.

For more tips and information on recruitment and company branding you may contact us at info@employmentoffice.com.au or visit our website at www.employementoffice.com.au.