3 Things our Clients Always Ask Us

After almost a decade in my role as a Recruitment Solutions Advisor at Employment Office, I’ve met thousands of HR managers, hiring managers and recruiters from a range of industries.

Every organisation is different when it comes to recruitment and all face unique recruitment challenges. From regional businesses that find it difficult to get any exposure or interest for a role, to industries suffering a significant skills shortage; organisations of all types and sizes need a tailored recruitment strategy to suit their circumstances.

Despite the diversity of challenges across different businesses, a few key questions are always asked in my discussions with hiring managers, no matter their industry.

Here are the most common questions HR professionals have when it comes to choosing a partner in recruitment:

  1. How are you different to other agencies?

We don’t charge a percentage of placement fees.

We sell a process, not a candidate. Typically, agencies will deliver you a candidate from their existing database or they post a generic job ad on Seek – which they may also use to source candidates for higher paying clients; your competitors! At Employment Office, our clients don’t compete for candidates. Our advertising targets your candidates specifically – all applicants are collated especially for your role.

We’re open with our process.

With Employment Office, you have full access to the recruitment process and know exactly where each candidate was sourced. From initial applications through to interviews, you can view candidate data at any time, request specific information and play back video interviews at your convenience. Ultimately, you lose the stress and hassle that comes with internal recruitment, but keep full control.

You can make multiple hires – with no extra cost.

If you discover more than one outstanding candidate during shortlisting, why not hire them both? Due to the nature of our payment structure, you own your candidate data and can hire as many candidates as you like from a single campaign. And as we don’t charge a percentage of salary, we save you thousands of dollars. If you’re ready to expand your team now, don’t let agencies hold you back with extreme costs –  Employment Office can help you realise the full potential of your organisation.

  1. Do you specialise in our industry/ sector?

We don’t specialise in one particular industry or sector – and we don’t pretend to. At Employment Office, we’re the experts in delivering the best candidates. We use our skills and expertise to market your role more effectively across a broad range of mediums, and uncover outstanding candidates that meet your criteria, all while leaving you choice and control over the process.

  1. How does your process work?

At EO, we provide so many services for a range of industries, so our process differs for each client according to the type and scope of services they select. We don’t approach recruitment with a ‘one size fits all’ mindset.

Our products are designed to empower our clients to attract the very best candidates in the most cost-effective way through high quality recruitment campaigns, shortlisting and employer branding services.

Here’s the low down on some of our most popular products.

Recruitment advertising

Our recruitment copywriters will bring your opportunity to life, then your professional vacancy web page will promote and position you in a unique way, all while our experienced team handles all applicant enquiries and feedback on your behalf, saving you time and ensuring exceptional candidate care. Learn more about our recruitment advertising services, here.

Shortlisting and selection services

We can deliver a full end-to-end selection process or specific services, including background and reference checks, candidate screening, video interviews, behavioural and skills testing and group assessment days. Your Shortlisting & Selection Specialist will partner with you throughout, providing guidance to help you assess candidates and make the best hire. You can learn more about shortlisting and selection services here.

Recruitment Technology

We even offer recruitment technology solutions for you to use during your hiring process to make life easier. Gone are the days of scrolling through thousands of candidate emails, losing information on your talent pool and manually communicating with every single candidate. Your recruitment team will benefit from one easy-to-access candidate management system with tailored features enabling timely, personalised and professional communication with candidates that will highlight your employer brand. Partner with us to overhaul your recruitment process with our cutting-edge recruitment technology that was listed in the top 100 recruitment software technologies to watch in 2017.

Evidently, HR teams and hiring managers share common concerns. They want an outstanding recruitment partner without the outrageous fees who can deliver customised recruitment efficiently – stress-free. Whenever I hear these concerns, I say, “Welcome to Employment Office.”

Editor’s Note: Do you have a question for us? Talk to the recruitment experts today and discover how we can enhance your hiring process.

 Author: Sacha Price, Recruitment Solutions Advisor

The Worst Employer Branding Video Ever Made

Mark Puncher, our Head of Employer Branding, talks about that video and advises on how to get it right for your organisation.

The disastrous employer branding video released recently by the Department of Finance brought laughter to offices across Australia, and reminded us that not all publicity is good publicity. I feel sorry for the grads who took part but also for the people who brought in the agency – they chose experts they hoped they could rely on and were badly let down.

And they’ve missed a trick. Video is an incredibly powerful and positive employer branding tool, if you get it right. 

Below is a video we made to showcase sales roles at Employment Office. It increased the number of quality applications by 40%. What’s more, 95% of shortlisted candidates had seen the video and said it influenced their decision to apply.

Here are 5 key tips to getting it right:

  1. Partner with genuine employer branding specialists 

The rise in Employer Branding has encouraged many marketing agencies and video producers to bolt ’employer branding’ on to their list of services. But EB is a specialism and requires brand marketers who live and breathe recruitment. Choose the right people.

  1. Identify and understand your target audience

Before you jump in, make sure you know and understand who you’re trying to attract. What matters to them in a job, a career and life? How do they talk about those things? How do they make career-related decisions? What do they think about you?

  1. Be clear on your pillars 

Use the insights above to clarify the key elements of your offer (your Employee Value Proposition pillars). What are the 3-5 things that make you a great choice for these particular candidates? Know them, nail them, then bring them to life in your video.

  1. ALWAYS use real people. NEVER give them a script.

When it comes to EB, I’d always recommend using actual employees but you must capture their own words, live. Prospective candidates want to see experiences they can relate to –  real people revealing their journey, thoughts and achievements.

  1. Edit edit edit! Aim for short and powerful… or lose them forever. 

You have a great story to tell and so it’s tempting to try to squeeze in too much… but if it’s too long, they won’t watch it. If it’s a pre-application video, we usually recommend two minutes maximum, although this should be decided based on your specific aims and audiences.

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Get a powerful EB video for your organisation for as little as $7,999.  

Our Employer Branding experts will help position your organisation as an employer of choice, through powerful insights, a personalised Employee Value Proposition and a high impact video stories. Click here to find out more.

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Leverage flexible working arrangements to attract the best talent, here’s how.

According to a 2016 Workible study, flexible working arrangements is number three on the list of important factors for job seekers when applying for a new role, behind salary and location. With three out of four office-based workplaces in Australia reportedly offering negotiable working schedules, flexibility is increasingly expected by employees across all office-based industries.

Major corporates including Deloitte, PWC Canberra, Cisco and Expedia have all embraced the move to alternative working arrangements, including working from home and hot desking, and have significantly reduced their office space as a result.  Other organisations have chosen to offer workers flexible hours/working from home arrangements on a case by case basis as requested.

Ultimately each organisation has to determine what’s right for their operation, however flexible working arrangements are a growing trend in the candidate market. If you do offer any benefits in this space, it can give you a competitive edge when it comes to attracting talent to your organisation, and positively impact the perception of your employer brand in the market place.

In my current role with Employment Office, I enjoy a flexible working arrangement to suit my family arrangements and it’s made a huge difference to my home and work life.

My advice to organisations that do offer any employment flexibility, whether it’s on a case-by-case basis or as a formalised agreement with all staff, is to make sure you share this with candidates during the recruitment process. In my experience a candidate will opt for a role that offers flexibility and location convenience over salary, as ‘life balance’ is more valued by individuals than salary.

Read on for my tips on how to communicate workplace flexibility to boost your talent attraction strategy.

  • Showcase both full-time and part-time employees on your careers website. Employee stories that include a more personal element paint a strong picture for candidates. Use these people stories to highlight how your organisation values each of their people’s personal life and endeavors to support them.
  • Advertising vacant roles in both the full-time and part-time categories on job boards. The key words ‘part time’ is a highly searched across Australian job boards. By including your role in the part time category, you’re tapping into highly experienced candidates who are looking for flexibility.
  • Include workplace flexibility in your recruitment advertising content. Many organisations that offer flexibility on a case-by-case basis won’t advertise it, and this is a mistake. Don’t miss out on the perfect candidate because they don’t know what you can offer them.

Whatever your organisation offers in regards to flexible working arrangements, the important point is to ensure you communicate your offering throughout the recruitment process. In an increasingly candidate-driven talent market, anything you can do to keep up (or stay ahead) of the competition is critical to attracting the best people to your organisation.

 Author: Sacha Price

Editor’s note: Employment Office provides cutting-edge employer branding services to help organisations attract the very best candidates. Contact us to find out how we can discover your employee value proposition and establish your organisation as an employer of choice.

 

Don’t Keep Your Candidates Hanging

One third of Australian job seekers rate their candidate experience as ‘poor’ or ‘very poor’, as reported by a 2016 Workible study. Evidently, the job seeker experience in Australia could be greatly improved, but how does this impact employers? With a staggering 70 per cent of job seekers sharing their negative candidate experiences with friends and family as well as online, hiring managers simply cannot afford to neglect any applicant throughout the recruitment process.

Here are my top tips to keep candidates engaged throughout the recruitment process:

Communicate from the get-go and end an automated email to candidates to confirm you received their application. In this initial communication, thank the candidate for their application and inform them how and when they can expect to hear back from you. Include a link to your careers page and social media profiles to invite them to learn more about your organisation in the meantime. Keep the email short and sweet.

Email candidates who didn’t make it to the interview stage within a couple of weeks of their application. According to the Workible Job Seeker 2016 study, most candidates don’t hear back from recruiters if they are unsuccessful– even if they went for an interview! More than 40 per cent of job seekers are less likely to re-apply to an organisation if the company didn’t respond to acknowledge their application. In a finite candidate market, don’t keep your candidates waiting and risk reducing your future talent pool.

Be clear and explain the next step of the application process clearly to shortlisted candidates. Outline when and where the interview will take place, and what candidates should bring. It sounds simple but with the top line recruitment process to think about, hiring managers can forget their office is actually embedded in a maze of intertwining corridors on a floor only accessible with a key-card. If this sounds familiar, include step-by-step instructions for candidates to find the interview room. This simple measure will save you both time and prevent your already nervous candidates from any more stress.

Determine your new hire and contact them as soon as possible. The average a job seeker applies for 100 jobs over 6 months, according to the 2016 National Job Seeker Experience Report. So it’s more than likely then your candidate has embarked on the recruitment process with one of your competitors. In fact, in 2015, almost half of declined job offers were due to the candidate accepting another job, according to The MRINetwork Recruiter Sentiment Study. I recommend phoning your successful candidate first. If you can’t get a hold of them, send a text and an email. Don’t let your talent slip through your fingers.

Timely communication with applicants is one of the easiest ways organisations can sculpt a positive employer brand image and encourage future applications. Ask your newest employees what it was like for them to be a candidate with your organisation and revisit your current system for gaps – where can you speed up communication?

Author: Adam Rowe, Recruitment Sales and Account Manager/Leader, Employment Office

Editor’s note: Employment Office is an industry leader in recruitment advertising, shortlisting and marketing services. Learn more about our attraction and retention solutions here.

Healthy Employees Are Happy Employees, Top 5 Workplace Wellness Trends in 2017

Corporate wellness programs are no longer just a “fad,” they are here to stay. In order to keep wellness activities fresh, creativity and innovation is flourishing in this space. In 2017, the emphasis seems to be on a more holistic health approach. In particular, we are seeing a rise in employee flexibility, healthier work environments and improvements in technology.

Here’s our top five health trends:

  1. Flex Working – the trust and autonomy that goes hand in hand with flexible working hours goes a long way to delivering better work-life balances. Flexibility seems to be key to our happiness and wellbeing, we are all unique and have different responsibilities and schedules outside of the workplace. From flexible leave arrangements to physical work environments – through hot desking and collaborative workspaces – many impacts can be measured including increases in productivity and decreased levels of stress.
  2. Wellness Tools  – sleep pods, stand-up desks, treadmill desks and fitness apps are popular ways to physically improve wellbeing. Check out APPs like Keas, Workplace Challenge and Wellness Champion Hub that enable employees to record and track their exercise, nutrition and sleep against individual and team goals.
  3. Decline In Sit-Down Meetings – The stand-up meeting has also evolved into the walking meeting. Not only are these both great ways to get people on their feet and away from their desks, they can be highly productive and a more efficient use of time. With tasks designated, decisions made and information shared whilst on the go, many organisations are finding these quick daily or weekly catch-ups fit well into busy schedules.
  4. Giving Back – Providing opportunities for staff to fundraise for their favourite charities through organised events meets CSR objectives for organisations whilst creating feel-good outcomes for participants and beneficiaries alike. Some larger organisations take this to the next level and offer gift matching programs, ensuring staff realise the impact and value of their efforts. Consider also the food-drives, community working bees and used clothing/goods collections that many organisations run annually that make staff feel more connected to worthy causes.
  5. Healthy Snacks – As many companies do away with the traditional vending machines filled with sugar and salt based food groups, encouraging healthier eating choices as part of an overall wellness approach for staff is definitely on the increase. Fruit bowls, nuts, herbal teas and filtered water are fairly commonplace in most workplaces. For those who still love the idea of the vending machine convenience, try Apple Vending or All Real Food for some great options using fresh foods including gluten free.

This article is provided by Tour de Office Foundation. If you are looking for more ways to get your staff active and health aware at work, register for their webinar https://tourdeoffice.wufoo.com/forms/m1h9foki0cj5ntf/  or visit www.tourdeoffice.com

35% of your people are looking for a new job right now

A study by Employment Office has found more than one in three of your talent are on the hunt for a new position – and they’re looking everyday. Another 35 per cent are checking weekly to monthly. In other words, 70 per cent of your workforce is open to moving to a new role.

These findings reflect the increasing number of millennials and ‘Generation Y’ job seekers. According to Kronos, millennials will make up more than 75 per cent of the Australian workforce by 2025 and the mobility of this generation (people aged between 15 and 35) is quickly defining the recruitment landscape.

Graduates are expected to embark on five different career paths and work in more than 17 organisations in their lifetime. Young people no longer dream of climbing the ranks in one industry, working in one organisation, in one location.

With almost two decades of experience in the recruitment industry, I’m confident this growing trend of workplace-hopping can’t be prevented. Although there are plenty of measures you can take to reduce high turnover, ultimately, millennials are defined by their desire for change, challenge and opportunity.

Hiring managers therefore must always be recruiting. Read on for my top tips that allow us to accept, prepare for and ultimately embrace short tenancy.

  • Always advertise. Whether you are recruiting for a specific position or not, always be in front of job seekers. Like customers, touch-points with job seekers spark an interest in your organisation as an employer of choice, and encourage applicants to learn more about you. Advertise your general Careers Page on all major and industry job boards, and frequently share it from your social media networks. Such advertisements linking to your careers page ensures job seekers know about you and will enable you to build your talent pool, ready for when the next position opens up. Your Employer Branding campaign should guide the style, tone and imagery of your advertisements.
  • Build your talent pool. Capture candidate information whenever possible. At a minimum, collect essential contact information and your applicants’ area of interest. The more information you can obtain, the better. At Employment Office, we call candidates in our talent pool ‘Corporate Insiders.’ Job seekers interested in a career at Employment Office can sign up with Facebook or LinkedIn, add their skills and qualifications, and be notified about new exciting career opportunities with us. I recommend sorting applicants according to their department of interest, as a disorganised talent pool will be difficult to sort through (particularly for teams of recruiters).
  • Engage your talent pool. The level of candidate care you provide directly impacts the number and quality of applications you will receive for future job opportunities. Keep your talent-pool up to date with business achievements, but most importantly, with internal news and snackable content related to their area of interest. Candidates will feel valued and you’ll remain front-of-mind as their employer of choice.

The statistics all point to an increasingly fluid workforce. My advice to hiring managers is to always be recruiting whilst making the most of the limited time you have with your talent.

Author – Susanne Mather, Managing Director, Employment Office 

Editors note: Employment Office is an industry leader in recruitment advertising, shortlisting and marketing services. Learn more about our attraction and retention solutions here.

Get The Most Out of Your Group Assessment Day

Group assessment days (GADs) are great for making multiple hires easily and more efficiently…but not without a lot of prep work.

Successful GADs are meticulously planned and focus on the requirements of the role with tailored exercises typical of the position.  All of this gives top talent the chance to stand out and you the ability to see who will perform best in the role, making for a more effective hiring decision.

To help you prepare for a GAD we spoke with our shortlisting and selection specialist Amber Dique-Bellette.  Amber has drawn on her extensive experience running GADs – 50 to date! – and has provided her top tips for getting the most our of your group assessment day, below.

Design the GAD around the competencies of the role: Successful GADs are designed and tailored to the skills and characteristics required of the vacancy.  Work backwards to first identify the mandatory key competencies and ensure there are activities planned to assess the aptitude of candidates against each one.  Without this, your hiring decision will be compromised as you won’t know if your candidates will perform in every aspect of the role.

Lock in the date, the candidates and the assessors: Candidates and assessors alike will need some notice to reserve the time for the GAD.  Play it safe and book the time and date in the calendar well in advance.  From here, get the invitations out to your candidates and make sure the assessors and hiring managers have it booked in their diaries.

Pay attention to the details: Getting a GAD right is all in the detail.  There are a lot of moving parts from what time food is required, what housekeeping items need to be covered and what documents are needed (and how many) to ironing out potential technical issues and setting the timetable.  To make the day flow, put some effort in before the GAD to create a run sheet.  It’s also important to brief any presenters well in advance of what is required and have a digital copy of their presentation as a backup in case it doesn’t work on the day.  Other details to cover off include booking a space if you don’t have a room to host everyone in, publicising the location to attendees, locking in catering and bringing enough hard copies of any handouts for the day.

Strike a balance with wide-ranging activities: A major advantage of hosting a GAD is the ability to assess competencies like teamwork, emotional intelligence and cultural fit that can’t easily be evaluated during an interview.  If your GAD includes a variety of activities like team-based problem solving, paired scenarios and individual exercises, your candidates will show you through their actions how competent they are in situations relevant to the role instead of just telling you about their skills in an interview.  To do this effectively, it’s important to vary the types of activities, but only include those relevant to the role.  Some activities to consider include group teamwork, role plays, scenario responses, written tasks and presentations.

Score candidates objectively and fairly with a tailored scorecard: Set your GAD up for success by creating a scorecard from which all candidates can be consistently and objectively assessed.  It’s important all assessors are on the same page, so take the time to outline what you are looking for on the day, what to watch out for and how to judge the performances so everyone understands the objective of the day.  An effective scorecard should be broken down by the competencies you are looking to assess in each exercise. It’s a good idea to provide examples of what a ‘poor’ vs ‘outstanding’ result looks like so assessors can score candidates fairly and a consensus can be reached about the successful candidates.

Provide lunch and mingle: Keeping your attendees well fed should be a given – they will likely perform much better if they have enough coffee, water and food to fuel them.  But providing lunch and tea breaks throughout the day also offers another assessment opportunity.  During these times, the atmosphere is more relaxed and defences are down, giving you the chance to get to know them personally and see what sort of cultural fit they will be.  Allowing time for more relaxed conversation also means you can see their communication style.  This is an important factor to consider if the roles up for grabs are ones in which they will be representing your business, like those in sales, retail, hospitality or customer service.

Review the day and provide feedback to all: If you can, carve out time immediately following the GAD to go over the details of the day and of course, the candidates.  Leave it any longer and you run the risk of forgetting key details.  Aside from discussing and evaluating the candidates as a group, you can also identify any problem areas of the day and make a plan to resolve them for next time.

GADs are an invaluable recruitment strategy that can save you time and money when making bulk hires from a vetted pool of candidates.  If you are interested in hosting a GAD and looking for assistance, our specialists can design and run a tailored assessment day for you.

You can learn more about our assessment days by following this link.

EMPLOYEE ENGAGEMENT: YOUR QUESTIONS ANSWERED

Engaged employees are your greatest asset, but do you know how engaged your people are, or even why you need this intel?

There are plenty of questions around employee engagement and how to address it, which is why we have asked Employment Office’s resident expert Eliza Kippen to answer some of the frequently asked questions on the topic.

Here, Eliza addresses how engagement differs to other forms or employee measurement, what the benefits of understanding it are and where to go from here.

Let’s get started.

I know about employee satisfaction.  Isn’t that the same as employee engagement?

Some confuse the two, but satisfaction is not a strong enough indicator of how driven an employee will be in their role or how committed they are to the organisation.

For a long time, there has been a focus on measuring ‘satisfaction’, but this really only gives you an understanding of how much enjoyment staff derive from performing the functions of their role.  A satisfied employee could be happy with things like their pay and their working conditions, but it doesn’t mean they will also be engaged, which is when you will get the most out of them.

Understanding employee satisfaction isn’t enough for long-term strategic planning either as fundamental issues affecting staff, and therefore your organisation’s performance, may not be revealed if the focus is only on how ‘happy’ or ‘satisfied’ people are in their role.

It’s also important to remember how an engaged employee differs from one who is simply satisfied.  An engaged employee will be more productive, is likely to be an advocate of the business and willing to put in extra effort because they want the organisation to succeed.  Satisfied employees are unlikely to display these tendencies and your organisation will therefore not perform at its best.

Should I be worried about the engagement of my workforce?

You should only be worried about how effectively you are measuring engagement.  Once you understand the state of play you can take the necessary steps to improve or nurture employee engagement and set your organisation up for success.

So, what’s the advantage to knowing how engaged they are?

Organisations with an aligned workforce of engaged employees have higher retention rates, are more productive, have more satisfied customers and strive for innovation and high quality.  But to get there, you need to benchmark your current levels.

Assessing employee engagement means you can identify issues and potential setback, strategically plan for the future and foster engagement through high-impact, relevant initiatives.  The advantage is that these next steps are based on the honest feedback of your entire workforce so you know what issues to tackle and the strategies to focus on for the greatest gain.

What can I do to get to grips with the engagement of our people?

As mentioned, it’s important to benchmark your performance, and ideally, revisit this each year to monitor results year-on-year.  An employee engagement survey is your best bet to capturing the anonymous feedback of your staff for an understanding of engagement levels.  Surveying the entire workforce will provide a powerful and holistic picture that you can use for future planning and as a measurement tool.

And where do we go from there?

The key is to get started!

The questions included in your engagement survey should be tailored to your organisation, and it’s important to have some know-how to analyse the data post-survey.  For example, you’ll be able to survey things like motivation, leadership preferences and organisational passion, but what counts is how you interpret the results and what you do with that information.  At this stage, it can be particularly helpful to have an expert coach you through the results and help you identify the actionable outcomes.

 

When all said and done, organisations with engaged employees are more successful than those without.  Put simply, engaged employees are the ones you want to hold on to and the behaviour you want to encourage from all.

It pays to make an employee engagement survey a priority for your organisation.  Our specialists are experts in delivering powerful and effective engagement surveys and you can get started with a 10% discount if your survey is booked and confirmed before 31 March 2017.

You can also read more about our employee engagement survey by clicking here.

Top Six Recruitment Trends For 2017

A positive and well-articulated employer brand, excellent candidate experience and a mobile-first approach have emerged as the top trends in recruitment for the year ahead according to Employment Office.

After analysing industry developments in 2016, Employment Office’s recruitment experts have put the spotlight on the up-and-coming areas deserving recruiter attention in 2017.  

Employment Office’s managing director Tudor Marsden-Huggings explains that the unifying factor to next year’s trends is that employers need to deliver the experience candidates expect.

“Ultimately, job seekers are pressed for time, spoilt for choice and more demanding than ever, expecting potential employers to do the work for them in terms of luring them to the opportunity, communicating why they should apply via a compelling employer brand and caring for them throughout the application process,” Mr Marsden-Huggins said.

“Adhering to industry best practice next year will require employers and recruiters bring more to the table and invest in their job seekers as they do their customers.”

Here are Employment Office’s top six trends in recruitment for 2017.

  • It’s All About the Experience

Today’s job seekers value user experience and personalisation more than ever so the job seeking experience will significantly influence which employers attract the best talent.  Therefore, an expedited recruitment process that puts the emphasis on pre and post candidate care is more important than ever.  Job seekers are also turned off by a protracted interview experience and expect job boards (and career sections of the employer’s website) to be easy to navigate, mobile optimised and personalised.  Employers need to think hard about the candidate experience and put their job seeking ‘customer’ first with a convenient process facilitated by sophisticated recruitment software, skilled recruitment professionals at the helm and good candidate management.  

  • A Strong Employer Brand

What was once a luxury is now a crucial must-have in the fight to secure and retain great talent.  How an employer is perceived by job seekers is more influential than ever, and the perception can work for or against the employer.  With the rise of employer review sites like Glassdoor, an employer’s brand is more visible than ever before and in the current climate, candidates are more likely to decline a job offer from a company with a poor employer brand.  Having a solid employer brand is a company’s selling point to job seekers and what helps keep good employees around for longer.  Getting it right and promoting it to job seekers is the key to attracting top talent, reducing recruitment costs in the long run and retaining quality staff as positive advocates.

  • Social Media Makes the Advertising Mix

Social Media is the key to getting in front of passive candidates, especially younger job seekers who resist traditional recruitment channels and methods. The use of social media in the recruitment advertising mix is expected to increase in 2017 as recruiters and employers cotton on to the visual impact, influence and targeting opportunities platforms like Instagram and Facebook provide.

  • Job Ads That Stand Out

There are more avenues for job seekers to find out about vacancies than ever before and as the competition to attract quality candidates intensifies, so too does the importance of having job ads and InMail messages that cut through the noise.  Personalising the message to the job seeker and outlining ‘what’s in it for them’ will be critical to attracting more applications.  Spam-like communication (primarily through LinkedIn) and bland company-centric job ads won’t cut it.  In 2017, the successful recruiters will be the ones who leverage the information and motivations associated with the behaviour archetype of their target candidate to create impactful and meaningful impressions via their job ads and InMail messages.

  • Mobile is the New Frontier

The all-conquering mobile phone demands webpages be optimised for display on its screens, including job boards and careers pages. With more job seekers conducting their searches and applying for jobs via their mobile than ever before, recruiters should push towards a mobile-first approach in 2017 to keep pace with demand.

  • The Paper Resume is Dead

In 2017, recruiters will rely less on traditional resumes as they move to using recruitment software.  To aid the expedited and convenient candidate experience employers are striving to cultivate in a mobile-first environment, the duplication of resume and LinkedIn profile will need to cease.  Instead, candidates will be expected to apply with links to their up to date LinkedIn profile that acts as a digital resume with tricked-out enhancements that make it superior to its two-page paper cousin.

Top Tips from our Recruitment Experts

When it comes to hiring the right candidate for the role, we have an arsenal up our sleeve to help us find the perfect fit.

Everything from recording our screening interviews to including social media in the recruitment advertising mix plays an essential role in determining who is most qualified for the position.

Here, we give you the inside scoop on some of our most coveted secret weapons in the fight for the right candidate.  

Nail the brief first – First things first, make sure you have a clear idea of your hiring need, what the core job responsibilities are, what the mandatory requirements are and what type of candidate you are looking for.  Knowing this first and nailing the brief will result in a clear and articulate job ad to attract the right people.

Speak to your audience – Draft the job ad with your target candidate in mind by using language appropriate for the audience and highlighting aspects of the job and company that appeals most to them.  For example, talk up your corporate social responsibility credentials if you’re trying to attract a younger demographic, or spotlight job security and stability for an older demographic versus career growth opportunities that younger job seekers are more interested in.

Include the salary – Job seekers are three times more likely to view a job ad that includes a salary than those that don’t.

Review the advertising strategy regularly – Keep an eye on the volume and quality of applicants coming through to determine the effectiveness of the recruitment advertising strategy.  If you are receiving poor quality applicants, it might be time to switch up the advertising mix, or review the job ad itself to ensure the wording will attract the right applicants.

Include social media in the mix – Social channels like Facebook, LinkedIn and Instagram are great platforms to promote your vacancy and capture the attention of your target candidates.  These sites are rich with intel on their users which you can use to narrow in on your ideal demographic.  The visual nature of Facebook and Instagram in particular means you can grab their attention and make an impact with your job ad.  

Visualise it – In a cluttered job market, all text ads don’t always cut it.  Those with images and videos embedded in the ad perform better as candidates respond to the visual representation of your company.

Put them to the test – Behavioural and psychometric tests are great indicators to a candidate’s competence, role suitability and personality fit, and can predict their future job performance.  

Video interview your shortlist – Conducting recorded, interactive job interviews helps narrow down the shortlist of candidates, provides greater insights than a standard screening phone call and can be viewed by decision makers at their convenience before progressing with the final group for face-to-face interviews.

Use the right interview language – How you respond to an interviewee’s answer is just as important as the questions you ask.  Providing positive responses like ‘great, thank you’ to subpar answers affirms to the candidate that they are on the right track.  

Promote the company and culture – Active job seekers are likely interviewing for other positions, while passive applicants may be testing the waters with the interview to see if it is worth it to make a move.  Either way, the job interview is as much about you finding the right applicant as the applicant determining if your company is right for them.  Use the interview as an opportunity to promote the company’s mission and its culture to position yourself as an employer of choice.  

Exploit company values – If your company values are readily available on your website, use that to your advantage.  Ask your candidates which of the values they respond to the most and why to discover how well aligned they are to your company culture.

Do your due diligence – Don’t skimp on background and reference checks.  At best you could find out they are less proficient than they seemed during the interview.  At worst, you could be endangering your workforce.