Why Advertising in the Same Places will Get You the Same People

In order to find the best new hire for your organisation, you need to make sure the best applicants see your job ads. That’s why companies go straight to the big names in job boards any time they need to advertise an open position.

But is that the right strategy?

Problems with Using Popular Generalist Boards

These job boards are simple places to post jobs and get a lot of applicants, but they are not without their problems. In order to get the best applicants:

• You have to be positive your job perks are better than every similar job.
• You have to be sure that you are reposting often, so the ad doesn’t get lost in a sea of other ads.
• You have to make your title and job ad as noticeable and appealing as possible.

And even if you do all of those things right, you’re still going to be suffering from one major problem – when you advertise in the same places as all of your competitors, you are going to attract all of the same people.

Posting Job Ads Where Your Best Applicants Will See Them

Companies do not succeed by being the same as everyone else. They succeed by being better. While you can still post on the major job boards at your leisure, you also want to make sure that you’re actively finding out where your best applicants spend their most time, and trying to advertise there. For example:

• Niche Job Boards – Instead of posting a job ad the same place as everyone else, find specialty job boards that appeal to the specific demographic and industry that you want to appeal to. For example, if you’re looking for Engineers, place a job ad on Engjobs, where Engineers go to find open positions.
• Forums and Websites – Websites that appeal to those working in the industry also make great places to advertise a job. Find a place that you can post a job opening or try to actively recruit by reading the submissions. Look for places that appeal to those working in the industry even if they are not active job seekers. Attract those currently employed, and you may be able to steal an incredible talent away from a competitor.
• Your Own Site – You’d be surprised how infrequently companies openly advertise great jobs on their own site. People that come to your site often think highly of your business, and an open position may quickly attract top talent.

All of these are going to attract different talent, and different talent options means that you’re not just hiring from the same applicant pool as your competitors. You’re finding applicants that they haven’t found, and you’re attracting talent that can play a major role within your organisation.

For more tips and information on recruitment and company branding you may contact us at info@employmentoffice.com.au or visit our website at www.employementoffice.com.au.