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How to Get an Applicant Excited About the Workplace

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One of the biggest mistakes companies make is assuming that an employee should want to work for them. Far too many organisations seem to feel that the employee is lucky to be employed. But every applicant, no matter how talented or the position that they are taking over, needs to be excited about working for you.

Why This Excitement is Important

From the interview to the time they start work, you need your applicants to want to work for you more than anyone else. This is because:

  • Some Are Deciding – Top talents usually have more than one offer. You need to be their top choice.
  • Some Are Motivated – Even those that have no other offers are more motivated to work for employers that impress them.
  • Some Have Friends – If an applicant is excited about the position, they’ll likely recommend employment at your company to their friends in the future.

Every single employee from the mail room to the CEO should be excited to work for your organisation, even if they are grateful for employment. It is up to your company to figure out how to create that excitement.

Ways to Create Excitement

Luckily, creating excitement for the workplace is easy. There are ample ways to make sure that applicants and employees know that their employer is a great place to work.

  • Emphasise Your Benefits and Programs – What do you do to make sure your employees are satisfied? Emphasise these perks. If you don’t have many perks, try to come up with new programs that will benefit employees and increase their happiness, then promote them.
  • Market Yourself Online – Make sure that your job descriptions and the information about you online is exciting and promotional. Many applicants will be researching you before and after they are employed to learn more about how you treat those that work for you.
  • Show Clear Growth – Not every employee is going to like where they are now. But every employee is going to like where they can be. An organisational structure that shows the applicant what they can achieve if they work hard and what’s available to them will get them excited.

These are only a few examples of ways you can get employees excited about your workplace. The potential is nearly endless. But the most important thing to do is make sure that you have an answer to the question: “why should you want to work here instead of somewhere else?” If the answer isn’t exciting, then the applicant will not be excited. Give them reasons to find your workplace more exciting than other employers and you’ll see a significant difference in your ability to get production and attract talent.

Benefits of Video Interviewing

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The interview process is changing rapidly. We’ve learned more in the last few years about interviewing effectively than we knew in the decades before then, and candidate expectations have also evolved. As more and more companies start to adapt, even more will be pushed towards new, more innovative interviewing strategies in order to find the best talent.

Technology Changing Interviews

Savvy companies learn to adapt to changing technology and a changing recruitment environment. One way you can see this change is with video interviews, which are becoming much more common and are now an innovative product of Employment Office.

Video interviews can be either a one-way or two-way process.

The one-way video interview is a hybrid of the phone interview and the candidate application. They take place using some type of video technology, like Skype, Google Hangout, or one of the many video interview technologies in the market that have been built specifically for recruitment. The one-way video interview allows further insight into the candidate application, but is a static tool that captures pre-determined information only.

Employment Office has developed a two-way video interview technology that is unique in the recruitment marketplace. The two-way video interview is a sophisticated tool administered and conducted by a recruitment expert, thus allowing a very thorough and professional in-sight into a candidate that overcomes the limitation of location.

Advantages of Video Interviews

Video interviews have several advantages for modern companies. A small sample of these benefits include:

  • Accuracy – Allows the recruitment expert to fully assess, clarify and probe into a candidate’s responses, which is significantly more accurate than a one way video application. The hiring manager gets to view a live interview conducted by a recruitment expert without having to be in the room.
  • Positive Employer Branding – Video interviews provide a professional and sophisticated process for a candidate to engage with a potential employer, which could be the competitive edge they need to secure the best talent.
  • Easy Scheduling – Video interviews tend to be easier to schedule and are not affected by distance or transportation. They’re also one of the only affordable ways to interview national and international candidates.
  • Personal – Video interviews are far more personal than traditional telephone interviews, and allow for more feedback and data on the candidate. They allow the recruitment expert to fully engage with the candidate, thus gathering a better understanding of their motivation and background whilst building a strong relationship.
  • Efficient – It’s difficult to bring candidates in and out of the company quickly. Video interviews allow you to interview multiple candidates while minimising travel time and concerns around availability and scheduling. Our video interviews can also be viewed at any time.
  • Revealing – Adding a visual element into this stage of the interview process allows the recruitment expert to assess non-verbal communication skills, professional presentation and to ensure a thorough understanding of what is being communicated. Video interviews create a more complete picture that provide you with a more revealing look at potential candidates.
  • Shareable – Video interviews, especially those recorded by Employment Office, can also be saved, shared, and re-viewed so that you can make sure you missed nothing about the candidate. This can also create consistency in the recruitment process when multiple hiring managers or decision makers, such as Board members, are involved in the process.

Video interviews are also easier to do now that most laptops are equipped with their own cameras, and the technology has improved so dramatically that some of the traditional pitfalls of video interviews (like a freezing screen or troublesome sound) are near obsolete.

Video interviewing is quickly becoming a popular strategy among recruiters, and those that want to stay ahead of the curve should consider video interview strategies as part of their recruitment process. If you’d like to learn more about the video interview shortlisting services from Employment Office, contact us today.

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Use Video Interviews in your next Recruitment Campaign

Employment Office is proud to offer a new service to companies looking to gain a competitive advantage through the use of modern technology. We are now offering a first in class recorded

Recruitment Campaign

product – a style of shortlisting that has proven to be more effective for screening applicants, and a great choice for your business.

Read more about our Video Interview Product here

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