Common Mistakes Companies Make When They Choose Where to Advertise
As soon as a position opens up in your company you need to try to fill it. Every day that job goes unfilled is a day that you’re not getting the production you need at your business.
Most companies rush to fill the position, advertising at some of the most popular locations in order to attract applicants the fastest. But this rush to advertise can also lead to many mistakes. The following are several mistakes that companies make about where they choose to advertise their job openings.
Mistakes About Job Posting Locations
- Quantity-Only Locations – The most common mistake is posting to a location only because it gets a lot of candidates, not because it gets the best candidates. Recruitment is not a competition for who can receive the most applicants, but rather whether or not you can find the perfect one for your needs. Quantity locations are good, but focusing only on the places that get the most applicants will cause you to miss out on a lot of better locations.
- Highly Competitive Ads – Similarly, when you post on these mass job boards, you have to make sure that your ad is even going to be seen. Often you’ll find that your own job ad is pushed to the bottom of the pile in a few hours, and the best applicants may not even see it. It may also be surrounded with similar job openings from companies that sounds like they pay more, which means that great applicants may choose not to apply to your job in favor of the better paying one right above you.
- Limiting to One Job Board – You also have to make sure you’re not limiting yourself to a single job board, regardless of how much traffic it receives. Even if one job site helps you receive thousands of applicants, your perfect candidate may be browsing some other site and seeing one of your competitor’s placements instead.
What Should You Be Doing?
Ideally, you need to make sure you are advertising open positions in places where your best possible candidates will see them. Look for websites that speak directly to your ideal audience, like specialty job boards and job posting areas of industry relevant websites. Don’t be afraid to take the jobs to applicants on social media, and make sure that if you are posting on the mass job boards, you’re making sure that your posts are going to be seen as desirable by the candidates you want.
Where you advertise is almost as important as how you advertise, because you need to make sure that the right pair of eyes sees your ad and wants to become a part of your organization.
For more tips on recruitment and employer branding you can contact us at info@employmentoffice.com.au or visit our website at www.employmentoffice.com.au.
