The interview process is changing rapidly. We’ve learned more in the last few years about interviewing effectively than we knew in the decades before then, and candidate expectations have also evolved. As more and more companies start to adapt, even more will be pushed towards new, more innovative interviewing strategies in order to find the best talent.

Technology Changing Interviews

Savvy companies learn to adapt to changing technology and a changing recruitment environment. One way you can see this change is with video interviews, which are becoming much more common and are now an innovative product of Employment Office.

Video interviews can be either a one-way or two-way process.

The one-way video interview is a hybrid of the phone interview and the candidate application. They take place using some type of video technology, like Skype, Google Hangout, or one of the many video interview technologies in the market that have been built specifically for recruitment. The one-way video interview allows further insight into the candidate application, but is a static tool that captures pre-determined information only.

Employment Office has developed a two-way video interview technology that is unique in the recruitment marketplace. The two-way video interview is a sophisticated tool administered and conducted by a recruitment expert, thus allowing a very thorough and professional in-sight into a candidate that overcomes the limitation of location.

Advantages of Video Interviews

Video interviews have several advantages for modern companies. A small sample of these benefits include:

• Accuracy – Allows the recruitment expert to fully assess, clarify and probe into a candidate’s responses, which is significantly more accurate than a one way video application. The hiring manager gets to view a live interview conducted by a recruitment expert without having to be in the room.
• Positive Employer Branding – Video interviews provide a professional and sophisticated process for a candidate to engage with a potential employer, which could be the competitive edge they need to secure the best talent.
• Easy Scheduling – Video interviews tend to be easier to schedule and are not affected by distance or transportation. They’re also one of the only affordable ways to interview national and international candidates.
• Personal – Video interviews are far more personal than traditional telephone interviews, and allow for more feedback and data on the candidate. They allow the recruitment expert to fully engage with the candidate, thus gathering a better understanding of their motivation and background whilst building a strong relationship.
• Efficient – It’s difficult to bring candidates in and out of the company quickly. Video interviews allow you to interview multiple candidates while minimising travel time and concerns around availability and scheduling. Our video interviews can also be viewed at any time.
• Revealing – Adding a visual element into this stage of the interview process allows the recruitment expert to assess non-verbal communication skills, professional presentation and to ensure a thorough understanding of what is being communicated. Video interviews create a more complete picture that provide you with a more revealing look at potential candidates.
• Shareable – Video interviews, especially those recorded by Employment Office, can also be saved, shared, and re-viewed so that you can make sure you missed nothing about the candidate. This can also create consistency in the recruitment process when multiple hiring managers or decision makers, such as Board members, are involved in the process.

Video interviews are also easier to do now that most laptops are equipped with their own cameras, and the technology has improved so dramatically that some of the traditional pitfalls of video interviews (like a freezing screen or troublesome sound) are near obsolete.

Video interviewing is quickly becoming a popular strategy among recruiters, and those that want to stay ahead of the curve should consider video interview strategies as part of their recruitment process. If you’d like to learn more about the video interview shortlisting services from Employment Office, contact us today.

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Use Video Interviews in your next Recruitment Campaign

Employment Office is proud to offer a new service to companies looking to gain a competitive advantage through the use of modern technology. We are now offering a first in class recorded

Recruitment Campaign

product – a style of shortlisting that has proven to be more effective for screening applicants, and a great choice for your business.

Read more about our Video Interview Product here

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