One of the biggest mistakes companies make is assuming that an employee should want to work for them. Far too many organisations seem to feel that the employee is lucky to be employed. But every applicant, no matter how talented or the position that they are taking over, needs to be excited about working for you.

Why This Excitement is Important

From the interview to the time they start work, you need your applicants to want to work for you more than anyone else. This is because:

• Some Are Deciding – Top talents usually have more than one offer. You need to be their top choice.
• Some Are Motivated – Even those that have no other offers are more motivated to work for employers that impress them.
• Some Have Friends – If an applicant is excited about the position, they’ll likely recommend employment at your company to their friends in the future.

Every single employee from the mail room to the CEO should be excited to work for your organisation, even if they are grateful for employment. It is up to your company to figure out how to create that excitement.

Ways to Create Excitement

Luckily, creating excitement for the workplace is easy. There are ample ways to make sure that applicants and employees know that their employer is a great place to work.

• Emphasise Your Benefits and Programs – What do you do to make sure your employees are satisfied? Emphasise these perks. If you don’t have many perks, try to come up with new programs that will benefit employees and increase their happiness, then promote them.
• Market Yourself Online – Make sure that your job descriptions and the information about you online is exciting and promotional. Many applicants will be researching you before and after they are employed to learn more about how you treat those that work for you.
• Show Clear Growth – Not every employee is going to like where they are now. But every employee is going to like where they can be. An organisational structure that shows the applicant what they can achieve if they work hard and what’s available to them will get them excited.

These are only a few examples of ways you can get employees excited about your workplace. The potential is nearly endless. But the most important thing to do is make sure that you have an answer to the question: “why should you want to work here instead of somewhere else?” If the answer isn’t exciting, then the applicant will not be excited. Give them reasons to find your workplace more exciting than other employers and you’ll see a significant difference in your ability to get production and attract talent.