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Common Mistakes Companies Make When They Choose Where to Advertise

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As soon as a position opens up in your company you need to try to fill it. Every day that job goes unfilled is a day that you’re not getting the production you need at your business.

Most companies rush to fill the position, advertising at some of the most popular locations in order to attract applicants the fastest. But this rush to advertise can also lead to many mistakes. The following are several mistakes that companies make about where they choose to advertise their job openings.

Mistakes About Job Posting Locations

  • Quantity-Only Locations – The most common mistake is posting to a location only because it gets a lot of candidates, not because it gets the best candidates. Recruitment is not a competition for who can receive the most applicants, but rather whether or not you can find the perfect one for your needs. Quantity locations are good, but focusing only on the places that get the most applicants will cause you to miss out on a lot of better locations.
  • Highly Competitive Ads – Similarly, when you post on these mass job boards, you have to make sure that your ad is even going to be seen. Often you’ll find that your own job ad is pushed to the bottom of the pile in a few hours, and the best applicants may not even see it. It may also be surrounded with similar job openings from companies that sounds like they pay more, which means that great applicants may choose not to apply to your job in favor of the better paying one right above you.
  • Limiting to One Job Board – You also have to make sure you’re not limiting yourself to a single job board, regardless of how much traffic it receives. Even if one job site helps you receive thousands of applicants, your perfect candidate may be browsing some other site and seeing one of your competitor’s placements instead.

What Should You Be Doing?

Ideally, you need to make sure you are advertising open positions in places where your best possible candidates will see them. Look for websites that speak directly to your ideal audience, like specialty job boards and job posting areas of industry relevant websites. Don’t be afraid to take the jobs to applicants on social media, and make sure that if you are posting on the mass job boards, you’re making sure that your posts are going to be seen as desirable by the candidates you want.

Where you advertise is almost as important as how you advertise, because you need to make sure that the right pair of eyes sees your ad and wants to become a part of your organization.

For more tips on recruitment and employer branding you can contact us at info@employmentoffice.com.au or visit our website at www.employmentoffice.com.au.

5 Common Job Advertisement Mistakes

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Writing a job advertisement is not as easy as it sounds, which is why we offer job advertisement writing services here at Employment Office – advertisements that are known to attract the best applicants and find you the right people for the job.

For many, job advertisements are an afterthought. But the reality is that they are the only information that potentially amazing talent has to use figure out if you’re the job that’s right for them. You need to make sure that your job advertisement is as perfect as possible, in order to make sure that you’re getting the right people.

Mistakes People Make on Job Ads

Unfortunately, job advertisements are very prone to mistakes. The following are some of the most common mistakes people make when they write their job ads.

  1. Nothing About Your Company – The biggest problem that companies make is failing to say anything about their company in the job ad. Unless you’re a name brand like Google or Microsoft, there is a good chance the applicant knows little about you, and you need to make sure that they know who you are and why you would be a good employer.
  2. Unrealistic Qualifications – Another common problem is putting qualifications that are simply not necessary. For example, 5 years of experience for a role that barely needs 1 year of experience. This will turn off good applicants that may not pass your rigorous qualification process, even though they would be perfect for the job.
  3. Boring/Condescending Tone – Job ads should be positive, upbeat, and make people want to work for you. Ideally they should make the applicant feel like you want them, rather than simply a bland job ad written in a way that makes it sound as though the applicant would be “lucky” to work for you. Many job ads seem to be written as though they’re doing the applicant a favor, and that will turn off a lot of top talent.
  4. Block Text – Another common problem is simply the creation of unreadable job ads. Job advertisements are not unlike most forms of online writing – they need to have bullet points, subheadings, and short paragraphs so that the eye can easily scan for information that is important to the applicant.
  5. No Exciting Compensation – Top talent will always be looking for good pay, benefits, etc. If you don’t make any mention of them, you will be less likely to get applications. Even if you don’t pay very well compared to competitors, you should have something about pay and compensation that will entice them to your company.

Writing a quality job ad is an art form, and the above list are common mistakes that keep employers from finding the top talent they want. Contact Employment Office today to find out more about how to write a quality job ad and our job advertisement services.

For more tips on recruitment and employer branding you can contact us at info@employmentoffice.com.au or visit our website at www.employmentoffice.com.au.