Can you afford a bad hire?

Recruiting a new employee can be an exciting decision, though choosing the wrong person can be more costly than the recruitment in the first place. As one of the biggest hidden or ‘soft’ costs of recruiting, it is also one of the least considered with employers often blaming the candidate rather than their own processes.

On top of other hidden hiring costs like training, supervisory costs and a loss of productivity which can accumulate to over $5k per new staff member, employers must also be aware that making the wrong recruitment decision can double if not triple these already expensive figures.

Employment Office Sales Director Susanne Mather said that the costs of a bad hire can almost always be placed at the foot of the employer or recruiter, rather than the ‘bad hire’ themselves.

“Making the wrong decision usually comes from not recruiting comprehensively enough to begin with,” she said.

“When people aren’t using enough resources to find the right people, they’re making a decision that’s not the best choice possible from a candidate pool that isn’t ideal.”

The costs of hiring the wrong person stretches far beyond merely the cost of readvertising and in the long term can be have one of the biggest influences on organisation profitability.

“Employers need to remember that continual bad hires can result in a lowered morale throughout the entire business from revolving door situations, not to mention damaged relationships with clients and suppliers,” Mather said.

Mather said that she speaks not only from professional experience, but also personal experience when it comes trying to find the right people for her business.

“Sales candidates have been harder to find in the past than they are now, and back then we unfortunately made the mistake of under-resourcing the recruitment of these sales people,” she said.
“The result was hiring people that now days we would never have even considered, and in hindsight in many cases employers can save money by not making a hire at all.”

“On the occasion when there are zero hires from one of our Group Assessment Days, we don’t view it as a waste of time, but rather take the positive view that without this more stringent interviewing and assessment process we may have hired people who we may have regretted down the track,” Mather said.

Any new employee should also have a greater responsibility than their predecessor, with the need to ‘hire-up’ becoming essential for growing businesses, as not only should the new hire do what the old person did, but also be able to add long term value to an organisation.

“The best way to ensure this is have great recruitment systems, enough marketing deployed with expertise and a proven interviewing and shortlisting system that is preferably run by a designated third party to ensure it remains unbiased,” Mather said.

“Lost wages and no return in investment not to mention the additional time and training of a bad hire can really add up to a hefty cost,” she said, “it’s better to resource your recruitment properly in the first place as it will no doubt save you money in the long run.”

Advertisers Need To Think Like A Search Engine

What To Call Your Job? The Creative vs The Simplistic

You’re taking your job to market. Advertising it on a variety of boards, where you hope the right applicants will be looking. But if you’re spending the money for the job boards, you want to make sure it gets seen by relevant applicants. What do you call it?

Is it more effective to give your role a basic, simple title that lets people know exactly what the job is? Or should you get creative, and come up with a snappy, descriptive job title that will stand out from the long lists of similar roles?

The key is to think like a search engine. When you upload your advertisement to an online job board, it becomes data for job seekers to find. Australia’s job boards provide a variety of ways to search their ad databases, but major players like Seek and CareerOne report that the most popular method used by job seekers to navigate relevant ads is Key Word Searches. Therefore, to get the best results, advertisers need to consider the key words that will ensure their ad turns up on the right people’s search lists.

The job title needs to be a concise summary of the role, consisting of simple terms that are well known and commonly used by the appropriate applicants.

If an employer is searching for, let’s say, a Plumber, then the job title is a simple choice. All Plumbers will use the term “Plumber” to search, and your job will be found by all appropriate job seekers.

As is often the case though, many roles have more complex requirements, and the ideal applicant needs more specific experience. Let’s say we need to advertise for an Electrical Engineer, who also needs a strong background in estimating. Thinking like a search engine, the title “Electrical Engineer (Estimating)” will mean your advertisement will appear in the search results for more specialised applicants than just “Electrical Engineer”, and it’s clear to Estimators from the construction, manufacturing and surveying industries that this role isn’t appropriate for them.

Creative job titles, while typically conveying more information or attitude about the role, have a more difficult time turning up on search results. “Sales Guns”, “Sales Machines” and are sometimes advertised, but their effectiveness will be muted by not being appearing as successfully on key word searches as Sales Representatives or Sales Consultants. Using wordier titles such as “Are You A Sales Superstar in Waiting?? Work For Us!” will dilute the effectiveness of your candidates’ searches, as only one of the 10 search terms is specific to Sales, and your ad will show up in all sorts of irrelevant searches. Instead, by thinking like a search engine, you can include key words from the industry or specialty in the title, in order to attract industry-specific applicants, such as Pharmaceutical Sales Representative, or Travel Sales Consultant.

Many job boards provide a Short Description feature, which gives the opportunity to provide a brief summary of the role, including in this case, mentioning the Estimating experience required. Using this feature will allow a more streamlined search process for appropriate applicants – your ad will appear in their “Electrical Engineer” search, then the short description gives both parties the opportunity to decide if your opportunity is suitable.

Thinking like a search engine about how key words is the first step to ensuring your ad will appear in the searches of your most appropriate applicants. Once they click into your ad, the next step is getting them to apply – it’s here where getting creative and descriptive will set your ad apart.

Drug testing set to increase among office workers

Pre-employment testing is being brought back into public discussion after it was announced that Australian resources and construction companies may soon extend drug testing to their office based staff as employers move towards more egalitarian style workplaces.

Employers often use behavioural testing and other selection procedures to screen applicants for hire, and the types of tests and selection procedures vary, and can include cognitive tests, personality tests, skills tests, medical examinations, credit checks, and background checks.

Depending on the type of test, employment testing can be conducted either online or in the employer’s office, with pre-employment screening services aimed at determining which applicants are legitimately qualified and fit for the advertised role from those who are not up to task.

Pre-employment checks are often used by employers as a means of objectively evaluating a job candidate’s qualifications, character, fitness, and to identify potential hiring risks for safety and security reasons. As such, risk minimisation is one of the most common reasons for organisations to begin drug and alcohol testing.

Different companies will have different requirements for their employee drug testing program. Options can include pre-employment drug testing, random drug testing, for cause drug testing, post-incident drug testing, target drug testing, annual physical drug testing, pre-promotion drug testing, treatment follow up drug testing and return to work drug testing. However, should it be conducted on office workers?

Managing Director of Employment Office, Tudor Marsden- Huggins, said there was a growing trend towards employers moving to a ‘one size fits all’ approach to ensure all staff were treated equally. “Many employers are questioning whether it’s fair to have one rule for some staff and a different one for others,” Mr Marsden-Huggins said.

“What this means is that everyone from miners and construction workers in high risk areas right through to secretaries and finance staff in generally safer roles at some organisations may have to undergo random drug testing,” he said.
Mr Marsden-Huggins said the issue was causing headaches for human resources staff as they balanced their employee’s right to privacy with the desire to create an equal workplace.

“Whilst drug testing in high risk roles is accepted as necessary for health and safety reasons, I expect some office workers may question if it is justified for their particular position such as those working behind a computer all day,” Mr Marsden-Huggins said.

“Unfortunately drug use is a problem in Australia and HR departments must tread carefully to balance the right to privacy with creating healthy, happy and productive workforces,” Mr Marsden- Huggins said.

Ultimately though, pre-employment testing such as drug testing will increase the likelihood of you securing supreme quality, skills-matched candidates that are going to be an idyllic culture fit and enduring assets – saving you time and money long term.

You have the right to retweet

Amongst all of the strategies for using social networking for recruitment, there’s one that sometimes gets overlooked: have fun.

New Zealand’s police force has taken to Twitter and Facebook with a recruitment strategy that’s proving effective: in addition to advertising positions available, they’ve established an “A Day In The Life” approach, encouraging their officers and recruits to post about the odd daily situations they find themselves in.

It’s a creative approach that follows a couple of social networking’s most effective rules for success: the updates are amusing, original content that are fun for a wide audience to read – this gives people a reason to follow the accounts, where basic self-promotion doesn’t. And importantly, the accounts are updated regularly, overcoming the usual pattern of an enthusiastic start for the first couple of weeks, followed by prolonged silence.

The Twitter account @BetterWorkStories and Facebook account NZPoliceRecruitment consist of updates by a range of NZ Police officers, dog handlers, search & rescue, detectives & neighbourhood police. Meanwhile, @NZPolicecollege is a Twitter account that follows a new recruit at the Royal NZ Police College as she undertakes her training.

The approach is yielding good results, with over 15,000 followers and Likes between the accounts, and @BetterWorkStories was recently publicly voted as one of the nation’s favourite 50 Twitter feeds. Building familiarity via social networking can be a long term approach to increasing recruitment, but the force is definitely endearing itself to potential candidates…

@BetterWorkStory After an argument a woman told her partner to leave. He went outside & began smashing his own car.

NZPoliceRecruitment: How many dudes ya know roll like this? … Local cop just got a brand new bike to patrol the area. 15 minutes after he went for his first ride he came back to the station with an arrest. Offender was flummoxed and goes “How’d you sneak up on me like that?”

@BetterWorkStory Went 2 an island 2 locate lady with dementia. Found her in a bar. We shared a bowl of salted almonds b4 I took her home

You can read more about the success of the approach here – http://recruitmentmarketing.com.au/2012/05/24/twitters-a-choice-recruiter-bro/

LinkedIn gives head hunters easy access to your talent pool

LinkedIn has become a phenomenon for professional networking, with over 100 million users worldwide and over 2 million users in Australia alone.  Used as a key business resource for not only strengthening relationships, but also for recruitment, it’s no surprise that staff are also attracted by the opportunity to build their career profile and open themselves up to  new opportunities.

Many business leaders are surprised to discover the vast majority of LinkedIn’s revenue is derived from recruitment agencies that pay for premium access to search for candidates – which could include your organisation’s key people.

So while LinkedIn gives you the opportunity to search for the perfect candidate for your vacancy, what about the flip side – when you lose a valued employee to a competitor as a result of headhunting on LinkedIn?

Head-hunters skilled in social media can now search by company, job title, university and a host of other criteria according the human resources requirements of their clients.

A recent Employment Office survey revealed that 83% of workers are open to receiving potential job offers via LinkedIn, however only 29% had actually been approached by rival companies.  This figure is on the rise though, as LinkedIn becomes a key element of an employer’s recruitment arsenal.

Employers need to be realistic about the risks that social media platforms like LinkedIn pose to their talent pool, however there are steps that can be taken to minimise the potential damage: 

  • Accept that some employees will leave, and in fact some attrition is healthy.  If the attrition rate is starting to hurt the bottom line, you may need to analyse the reasons employees are moving on.
  • Review your employer value proposition and retention strategies to ensure you are providing employment packages that are competitive.  Don’t limit the analysis to salary – more employees than ever are judging organisations on their work/life balance offering, corporate philanthropy programs and employee benefit schemes.
  • Evaluate your company’s talent management system to ensure staff are engaged and the potential of future leaders is properly developed.
  • Have a look at when employees leave as much as why.  If people are leaving within a few months of joining your company, there may be an underlying recruitment issue that’s attracting the wrong candidates.
  • Communicate openly with employees if head-hunters are pursuing your team.  Let employees know you are aware of the situation, and that it’s likely because your company are industry leaders.  Create an environment where staff can raise any concerns they may have about their role, in order to maximise job satisfaction and quell any disharmony.
  • Establish a company policy for employees using LinkedIn.  Our survey discovered that only 20% of companies do this.  Guidelines outlining the company information that can and cannot be disclosed through an online profile can help mitigate some of the risks associated with online headhunting, not to mention protecting the company’s online reputation and branding

Top 3 Mistakes to Avoid When Producing Your Recruitment Video

Did you know that over 150 years worth of YouTube videos are watched on Facebook every day? It is not surprising then that more and more organisations, both large and small are trying their hand at film production in order to reach out to a large pool of candidates, thirsty for video content.

Although not new to the recruitment world, videos have changed form in recent years. In days gone by they were expensive, formal productions, planted statically on corporate websites. Today, video technology has become affordable to smaller organisations, this combined with the rise of social media has meant that almost any company can produce and easily disseminate their video at little or no cost, often times with little or no expertise.

In January this year, Twitter released, “At Twitter, The Future is You,” a parody of corny corporate recruitment videos. The three minute clip is packed with clichés and cheesy smiles.“Man this is a sweet job, but working at Twitter isn’t just a sweet job. It’s a way of life. A way of life that’s like a sweet job,” one of the videos’ stars says to the camera after getting off of a call with Lady Gaga.What started out as a joke turned out to be a hugely successful recruitment tool, with 925, 318 views since it was uploaded to YouTube in late January. Humour aside, this spoof prompted us to write about the top 3 mistakes to avoid in your recruitment video.

1. Faking It.
When the purpose of creating a recruitment video is to give candidates an insight into your organisation’s culture, the worst thing you can do is be someone you’re not. Be honest. Candidates can tell when you’re not.

2. Scripts.
Heavily scripted videos can take away from your key message and candidates get the impression you’re not being genuine. (See mistake number one.)To avoid this, let your employees speak for themselves and share their own stories and experiences with your organisation. Ask questions and see where the answers take you.

3. Trying to please everyone.
One of the key things stopping most companies from creating a recruitment video is convincing a camera shy employee and tracking down an iphone. So why stop at one recruitment video? One of the biggest mistakes employers make is trying to convey too many messages to too many audiences in the one film. The average view time of YouTube content is around 2 minutes. Consider creating a video for each theme or audience. A video seeking out engineers is likely to look different from one seeking to attract a marketing professional.

Sources:
http://www.youtube.com/watch?v=vccZkELgEsU
http://www.hr-matters.info/feat2010/2010.oct.05.htm

Getting ahead with LinkedIn head-hunting

With over 135 million users worldwide, and just over 2 million of those users based in Australia, it’s hard to deny that LinkedIn is making its mark in the social media landscape.  In fact, more than one professional per second signs up to LinkedIn.

But are companies using LinkedIn to its full advantage?  How can companies benefit from accessing the large numbers of potential employees contactable through the LinkedIn network?

Employment Office Managing Director Tudor Marsden-Huggins says LinkedIn is a powerful tool that, coupled with the right recruitment marketing solution, can save companies thousands on expensive head-hunting campaigns.

“Most businesses default to listing jobs on job seeker websites, however LinkedIn opens up a talent pool of professionals in the market who may not be looking for jobs, but are open to a discussion,” he said.

At present, the lion’s share of LinkedIn’s profit comes from recruiters who purchase access to user details as a means of recruitment and headhunting.

“Professional recruiters have recognised the potential and are already head-hunting through LinkedIn.  There’s no reason why management from hiring companies can’t do the same thing,” Marsden-Huggins said.

With an average of 54% of people having an active LinkedIn profile and 83% of these professionals open to potential job offers, using social media avenues like LinkedIn for recruitment is quickly becoming a must for all businesses.

Marsden Huggins says LinkedIn has changed the game for head-hunters, and they are being forced to adapt to a new environment where DIY head-hunting is not only an option for companies, it’s the future.

“LinkedIn is one of the best innovations since the rolodex, but just like a rolodex, it is only as good as the relationships with the contacts in it and the skill of the person driving those relationships,” he said.

Employment Office’s Top Tips for using LinkedIn for DIY Headhunting:

  1. Searching for candidates always starts with the LinkedIn Advanced People Search – Cast the net widely and experiment using territory, industry, company names and keywords.
  2. Contact your potential candidates – If you aren’t connected directly, you may choose to ask for a ‘warm introduction’ from a mutual connection.
  3. Try increasing indirect connections to target candidates – Connect with people in the same industry or geographic location to help provide new introductions to top candidates.
  4. Join LinkedIn Groups and get involved in online networking.

For more information on how Employment Office can help with LinkedIn head-hunting and recruitment, please fill out the form below or call 1300 366 573

Crowdsourcing

Crowdsourcing: it’s a buzzword in business at the moment, and it’s specifically spreading within the recruitment industry.

It’s a term for when you outsource a task, project or problem, but instead of taking it to a specialised contractor, you put it out to the general crowd. Members of the public from a vast range of backgrounds solve your problem for you, for the rewards of money, prizes or sometimes just goodwill, credit or ego.

The instant global network of the internet has now turned crowdsourcing into a far more accessible tool, especially in recruitment. The referral fee has long been an incentive for staff to recommend people they know through their personal networks, but companies are now offering similar rewards to the public for recommending people via their website.

Being the professional social medium, LinkedIn is the most common recruitment crowdsourcer, and people tend to refer contacts to vacancies purely for the reward of increasing their own network and value as a contact. Here at Employment Office, we frequently post details of jobs in relevant LinkedIn Groups and networks, and users refer qualified contacts to apply – letting the crowd create a more targeted response than a traditional job ad might.

Twitter is also being used for crowdsourcing recruitment by large companies including Microsoft, Amazon and Best Buy – the latter of these recently used crowdsourcing to not just find applicants, but also to use their combined industry expertise to write a role’s Position Description. There’s still no a ‘one size fits all’ use, but with the expertise of the world at every recruiter’s fingertips, crowdsourcing is a tool that’s increasing in value.

Employers offered $1,000 bonus for hiring older workers

Would you hire a mature age employee to work in your business? What if there was a $1,000 bonus on the line? In just a few months, employers will be offered just that.

The Federal Government has responded to a growing trend of discrimination against mature age job seekers with a new scheme aimed at rewarding businesses that employ older workers.

Under the Jobs Bonus scheme, which will begin in July, employers will be paid $1,000 if they take on a worker aged 50 or older for at least three months.

Employment Office Managing Director Tudor Marsden Huggins says that in the wake of the global financial crisis, it’s no wonder more baby boomers joining the ranks of job seekers.

One of the major casualties of the GFC was superannuation funds.  Fuelled by unstable share markets, the super balances of many soon-to-be retirees were slashed by tens of thousands of dollars, making a return to work the only option for baby boomers wishing to self-fund their twilight years,” he said.

But an increasing number of mature age job seekers have found it near impossible to land a job.  Baby boomers are finding that, although experienced and often skilled, they are losing out when competing with younger candidates for a role, often experiencing widespread age discrimination.

According to a recent study conducted by the Diversity Council of Australia, age discrimination is the most common form of workplace discrimination, eclipsing gender and race discrimination.

Marsden-Huggins says considering Australia’s deepening skills shortage, now is a good time employers to break down any barriers to workforce participation, and utilise the skills of mature age workers.

More than ever it is important for candidates to be assessed on their skills and experience, rather than age.  There are a lot of inaccurate stereotypes, and there seems to be a sentiment among some employers that mature-age employees can be inflexible, hard to train or lacking in computer skills.

In reality, baby boomers often represent an experienced, hard-working and productive talent pool, with low absenteeism, strong loyalty and a good work ethic,” he said.

Older workers can be assets to companies in more ways than one, with many employers finding they often excel in mentoring and coaching roles.  Mature age workers are also highly valuable for employers operating in cross-generational markets.

To ensure they are not discriminating against mature age workers, organisations need to evaluate their recruitment methods, as well as their retention strategies and development processes.  Offering flexible working arrangements, opportunities for training and education and fostering a culture that is inclusive and supportive of older workers is also important.

More than anything, it’s about changing the way we think about older people, and the contribution they can make in the workplace,” Marsden-Huggins said.

Super increase a hard pill for Gen Y to swallow

Superannuation – it’s changing.  Following the passing of the controversial mining tax, the government’s plans to use part of the tax to fund an increase to the super guarantee from nine to 12 per cent by 2019/20 are gaining momentum.

The Australian Chamber of Commerce and Industry has slammed the super increase, saying the super increase will cost business $20 billion a year when the increase is fully implemented to 12 per cent.

However Workplace Relations Minister Bill Shorten has insisted the superannuation increase is not a tax on business.  He also contends that workers won’t have to pay for increased super contributions through a reduction in pay.

Instead, Mr Shorten insists the super increase will be covered by ‘deferred wage increases’ worked out between employers and employees during wage negotiations.

“An increase in super means an increase in remuneration or wages by any other name,” Mr Shorten said last week.

But do employees feel the same way?

A recent Employment Office survey has revealed that 95% of workers believe that job salaries should not be advertised as a figure inclusive of super.  Instead, they believed the fairer way to advertise a salary package was with a base salary figure, plus super.

Furthermore, 31% of respondents did not see superannuation as a legitimate component of their salary package, but rather as a obligatory payment that is the responsibility of their employer.

So with this attitude, will employees be happy to accept super increases as a part of their future wage negotiations?

Employment Office Managing Director Tudor Marsden-Huggins says it’s a problem that employers will frequently run into, as Generation Y further infiltrates the workforce.

“There’s an all too common sentiment amongst Gen Y workers that super isn’t really a part of the salary they earn.  Instead, they see it as an additional extra that the employer is obliged to contribute on their behalf.

“Although many older workers see superannuation as a valuable investment for their future retirement, there’s a mentality among young workers that retirement is just so far away, and super doesn’t seem that important.

“It’s going to be an uphill battle for employers to convince young workers that their future wage increases will have a superannuation component, when their priority is very much on the cash they receive in their fortnightly pay packet,” he said.

Mr Marsden-Huggins points out that the attitudes towards superannuation vary across different industries.

“We find that when we are recruiting for positions in the finance or accounting fields, candidates see their salary as inclusive of super, rather than focussing on a cash component, plus super.  People working in these industries seem to understand that super is a significant employee cost to an employer, and look at the salary package more holistically.

“In other industries there is a tendency to focus on the cash salary and treat superannuation as merely an afterthought.  Perhaps it’s that candidates don’t appreciate the huge budgetary commitment that super contributions are for employers,” he said.

The proposed super increase will be phased in through yearly instalments of between 0.25 per cent and 0.5 per cent over seven years.
Mr Marsden-Huggins suggests employees make an effort to meet their employers halfway on the superannuation front.

“With this super increase on the table, many employees will need to rethink their perspective of super as a separate component from the rest of their salary.  Yes, superannuation contributions are compulsory, but they are a compulsory part of an overall salary package, and should be viewed as such.  It is necessary to look at the whole picture and realise that super, especially at 12 per cent, is a significant part of the salary package,” he said.

For more information, or to arrange an interview, please contact:
Brooke Chapman, Publicist, Employment Office – 0407 163 876