Work Experience Candidates and Interns – hindrance or help?

With an influx of graduates now hitting the employment market, having some good quality work experience can make a big difference to a graduate ultimately finding employment.

But ask yourself, does your organisation offer a well-rounded intern experience?

Interns can offer great value to an organisation by bringing a fresh perspective and are accustomed to learning, researching, writing and producing work to a deadline. As an employer you can gain assistance and support for projects that you might not otherwise have had the resources to complete. But often employers feel that the time taken organising and overseeing an intern’s day to day schedule often outweighs the benefits they bring.

So how can you effectively manage your interns to benefit both parties?

  1. Hire the best. Your recruitment process for interns should be no different to how you recruit employees. Look for interns that have the skillsets you need and are a good fit with your culture.
  2. Project plan. If you have a specific project or series of tasks that you’d like your intern to work on, make sure you document the project and tasks associated with it. During your initial briefing with your intern, you can go through the plan together and refer back to it at the beginning of each day. That way the intern understands the bigger picture goals and will assist you in working towards it. By having a plan at the beginning of the internship, you’ll avoid scrambling each day to try and find something for your intern to work on.
  3. Full time vs. Part Time. Are you wondering whether you have enough time to manage an intern full time? Often interns have part time employment and other commitments, so it could be that part time or casual hours suits you both better than full time.
  4. Development Opportunities. Remember your intern is there to learn about your industry. Invite them to team meetings, company social events and conferences to give them a taste of what working in your organisation is like for a staff member.
  5. One key contact. Assign one member of your staff to be responsible for the intern’s daily progress and development. Your intern needs a single point of contact as well as that all important social team environment. Encourage regular meetings, goals and guidance for your intern so you can track their progress and recognise the contribution they have made to the project/organisation.

Having an intern in your organisation doesn’t have to be a drain on your resources, and through a little bit of planning both the intern and your organisation re-coup the benefits.

2012 Highlights in Recruitment

In what ways have companies utilised effective recruitment strategies in 2012? As we head to the end of the year, Employment Office takes a quick look at which recruitment marketing techniques continue to gain momentum or stand out as successes. See our list below!

Videos

One of the most impactful ways to effectively demonstrate the excitement and passion at your company is online videos, and the use of video in recruitment campaigns has dramatically increased in 2012. If a picture is worth a thousand words, then moving pictures demonstrating what it’s like to work at your firm are priceless. Your ideal candidates are more likely now than ever to stream video content about career opportunities, with the majority of  jobseekers eager to see the experiences of current employees in the form of professional and candid videos searchable on a careers site, YouTube and on-demand in online advertising campaigns.

Social networking

Using social networks as a recruiting source has been a well-discussed concept for a while, and there has been a definite increase in the number of companies who have jumped on the band wagon. This is matched by the fact that the number of candidates applying for positions from social media sources has also risen over the past year. Posting compelling and authentic content (such as videos, photos, articles or status updates) that provides insight into what it’s like to work at your organisation – information users wouldn’t find anywhere else – continues to aid in attracting the right candidates. Social media provides potential employees with an inside look at your company, creating an exclusive user experience, engaging them and compelling them to want to work for you.

Referral programs

Research demonstrates that word of mouth is perceived as at least twice as credible as advertisements, and this is reflected in the increase of referral programs implemented across different organisations this year. Practicing employee referrals is is showing to be a win-win situation. Firstly, it gives employees the opportunity to act as advocates and suggest suitable talent in the form for friends or acquaintances. Secondly, it reduces the cost to the company as they avoid external vendors. Such employees are rewarded financially and this helps retain the existing talent and at the same time brings a good fit with minimum cost. With proper coordination, employee relationships can easily be turned into employee referrals, leading to better quality hires from employee referrals.

Mobile optimisation

As mobile phones with amazing features spread throughout the population, recruiters are realising that they can be a powerful recruiting media. Currently, 30% of visits to the Seek website are via mobile device which is up 230% over the last 12 months, and is projected to increase two percentage points per month over the next two years. Key focus areas include mobile optimised application processes, mobile video and mobile optimised careers sites. The mobile platform is becoming the dominant communications and interaction platform by early-adopting best-practice organisations, and the capabilities afforded to users of smartphones and tablet devices grows immensely day by day.

e-Recruitment

This year has also seen a rise in the use of e-recruitment software such as SCOUT, not only for access to a streamlined and centralised approach to candidate management, but also to allow organisations to build their own database of candidates which they can later draw on. E-recruitment systems allow for  applicants  to  answer role specific  questions and  for employers to look for certain keywords in a candidate’s application to see if he or she will be  an asset  to  the  organisation  in  question, among many other things.  This  is  highly  important  in  a candidate  short  market  where  good  candidates  have  many  options  and  expect  instant response to their applications. HR departments are fast realising the overwhelming benefits of implementing e­recruitment  software, including savings on time and cost per hire, higher quality applicants and overall increased efficiencies in the recruitment process.

Poaching and Headhunting

With skills shortages, the usage of this tool has skyrocketed. Buying talent, rather than developing it, is one of the latest mantras being followed by organisations today, and recruiters are relying on headhunting  and poaching to target competent and experienced passive candidates and try to convince them to join their company. Organisations are finding that they can attract talent from other firms by offering attractive pay packages and other terms and conditions, better than the current employer of the candidate.

Gamification

This year, gamification has provided us with a new and innovative way to crowdsource. The power of gamification comes down to this – it taps into the competitive spirit we all have as we play a game, leading to consumers becoming more engaged and feeling a greater sense of accomplishment as they go the extra mile. One of the key advantages of using gamification in recruitment relies on the fact that not only will candidates be coming back regularly to interact with your brand, but they will be acting as advocates. A good gamification strategy has users encouraging friends and family to engage too, so they are essentially acting as recruiters themselves. As an example, Marriott created an excellent recruitment campaign to attract potential employees – using an online game entitled My Marriott Hotel. It was created with the intent to encourage young people to take an interest in hospitality as a career path. The virtual environment drove traffic to their Facebook career page, which currently has 127,471 likes.

If your organisation needs help in recruitment marketing or attracting, screening and retaining skilled labour, Employment Office can help. Contact us on 1300 366 573 to find out how!

FAQ’s – Recruiting over Christmas with Sales Manager Tina Rooke

As the silly season approaches, we’re often asked if this time of year is effective for recruitment advertising campaigns.

With 10 years in the recruitment industry and working with big name clients like Sullivan Nicolaides, KFC Queensland & Centacare, Sales Manager Tina Rooke understands the uncertainty the holiday season brings.

So is what is the job market like over the Christmas Period?

“This time of year brings a lot of movement in the job market based on a number of factors. Time off over Christmas gives candidates a chance to review the year that was and the New Year often prompts candidates to consider a new career,” Ms Rooke said.

What kind of people should I target?

“Whether you are looking to hire professionals or support staff, it’s essential your Christmas recruitment is tailored to the right people,” Ms Rooke said.

“Often these jobseekers are passive candidates, so an effective passive strategy including print advertising and sites like Linkedin is usually more successful.”

Is interviewing people during holidays more difficult?

“Your chosen candidate is often not working over December and the start of January, so it’s a great time to set up an interview,” Ms Rooke said.

“Not only do they have a lot of free time on their hands, as they don’t have to arrange around current employment schedules, they often spend a lot of time networking with friends and family.”

“It can be a great time to meet up with company referrals over drinks, or just connect with potential contacts on Linkedin,” she said.

What other benefits are there with advertising over Christmas?

“Advertising over the Christmas period is often underrated, with many candidates feeling the pre-New Year depression starting to set in as the thought of returning to their disliked job in January looms.”

“Your candidates won’t turn down the perfect role, just because it’s Christmas,” Ms Rooke said.

“Often a new job offer, or at least a potential interview, can brighten their day and be just the Christmas present they are looking for – especially with all the penny pinching that goes on at this time of year.”

“Returning to your company in the New Year with a quality talent pool of candidates after getting a jump on the rest of the recruiters is always a nice Christmas bonus too,” she said.

How successfully do you manage your unsuccessfuls?

When a candidate applies for a job with your organisation, that candidate is engaged with your brand and genuinely wants to work for your company.  Now we all know that only one or a few prospective candidates can get the job, but how you respond to your unsuccessful candidates can seriously impact your organisation.

Too often companies underestimate how their recruitment process can positively or negatively affect their brand.

The answer? Treat your candidates like a customer!

Effective candidate care can be a competitive advantage when positioning your company as a preferred employer and also can increase your organisation’s brand equity.  Not only is there the possibility that your customers could also be your potential candidates, but also consider the value of “word of mouth” when attracting talent to your brand. With so many touch points along the recruitment process, how do you ensure your candidates are receiving a positive experience, even if they’re unsuccessful?

  1. Who’s talking to your talent? In a sales role there is a specific process & support in place to ensure your clients get a great impression of your company right from the beginning. So consider, who’s actually the first touch point in your organisation for candidates? Whether it’s reception staff, line manager, HR manager or coordinator, it’s important for candidates to receive the same professional approach that you would offer a client.
  2. Do what you say. When a sales person says they’ll be in touch you can guarantee that they’ll diarise to call you and the same approach needs to be taken for your candidates. At the end of a phone call or interview when you say “I’ll be in touch,” make sure you do contact the candidate to let them know the outcome. The same applies for candidates who’ve sent in their applications but weren’t successful. Send a polite email thanking them for their application and notifying them that they were unsuccessful. A “no” is still better than nothing.
  3. Get to know your candidate. Building rapport with a candidate is a great way to promote your organisation & culture. Remember that whilst you’re interviewing to ascertain whether the candidate is a good fit for your organisation, your candidate is trying to decide whether the role/company/culture will be a good fit for them. Making an effort to get to know your candidate will help you make the right decision when recruiting and also create a positive impression for the candidate.
  4. Stay in touch with your talent pool. Every time you recruit for a position, you build a list of candidates who want to work for your organisation. Just like your sales teams would continue to prospect and build a client database, a candidate database or talent pool is a valuable asset for your organisation. Send your prospective candidates regular news about your organisation to keep them engaged with your employer brand and advertise opportunities to them as they become available.

Remember, people want to work with people they like, so creating a positive experience during the recruitment process is so important for attracting talent to your organisation and strengthening your reputation as an employer of choice.

New Year, New Career – The One That Got Away

The Christmas and New Year holiday period is fast approaching and most Recruitment or Human Resources teams around Australia are currently looking forward to taking a break from writing vacancy advertisements, poring over resumes, conducting interviews and phoning referees.  It’s an understandable sentiment – these duties can be time consuming and often fruitless, leaving you right where you were when you began the process.  But you should ask yourself, is the Christmas and New Year holiday period your perfect opportunity to fill that vacancy you’ve struggled with over the past few months?

Consider this: according to research conducted by the independent market research agency 72point, nearly 40% of the UK’s working population plan to spend time over the Christmas and New Year holidays to look for new positions and further their career.  While this might not seem relevant to the Australian market, trends in Australia generally follow or closely resemble their UK counterparts.  If the theory holds, that means nearly 5 million Australians will be looking for a new employer over the holidays.

If this sounds unlikely, consider the following sentiments you’ve probably held yourself at one time or another:

  • “This year will be better than the last.” New Year’s resolutions are made by millions of people every year with the goal of bettering themselves, be it financially, physically, socially or psychologically.  A career change or taking a new position with a rival employer offering a better benefits package satisfies the desire better oneself in the New Year.
  • “I’ve finally got enough time and the privacy I need to safely browse for a new job.” While retail or hospitality workers are unlikely to have a significant amount of time off over the Holiday period, in general, most businesses will be closed for a week or two over the Holidays.  It would be naïve to think that your employees will spend all of this extended time away from the office at barbecues with friends and family.
  • “I wish I had more money to spend on presents for my family” Families are often strained financially over the holidays and what better way to increase your financial security than to look for a new job?  With bank accounts dangerously low, many people will start looking a new job that offers more financial security.

This is the reason why you should push aside your instincts to start wrapping up around the office and begin a recruitment campaign, especially if you’ve had a tough vacancy you’ve been struggling with.

If you’ve been looking forward to winding up your recruitment operations and starting fresh early in January, it’s highly likely your competitors are thinking the same thing. Take advantage of their absence in the market to recruit for that difficult role or to sure up your workforce with some new recruits.

If you’re concerned about undertaking a labour intensive recruitment campaign over the holidays, it’s a great time to take advantage of Employment Office’s unique recruitment service.  We’ll build your custom recruitment web page and integrated online application form. Our team of experienced and professional copywriters will write the content and deploy all of your advertising and you’ll be able to quickly and easily manage your candidates through our exclusive user friendly candidate management system, SCOUT.

Don’t spend the new year wondering about the one that got away, let Employment Office professionally manage your recruitment campaign over the holidays and start 2013 off the right way – with all of your vacancies filled!

The Benefits Of Talking About Your Benefits

When you’re advertising a position, and trying to attract the right candidates to your role, there are a few basic fields you know they’ll want to know about – salary, location, working hours, and career advancement options.

However all too often, employers completely overlook the other benefits that they offer their staff. Whether they’ve come to take these benefits for granted day-to-day, or they just think they’re too trivial to mention – one of the keys to attraction strategy is to make your organisation stand out from your competition, as a place people would want to work. Telling candidates about the types of benefits they’ll enjoy is part of that!

Of course, you don’t need to go overboard, like the huge social media companies are renowned for. You don’t need to offer your employees a Beanbag Lounge like LinkedIn do, or an odd combination of services like photo processing and leather care, like Facebook. You certainly don’t need to follow Twitter’s lead in having a rock climbing wall installed in the office.

Instead, Employment Office works with a lot of organisations that provide affordable but novel benefits that help to attract the right people to their team, and bring some convenience or colour to their day. Maybe your organisation does something similar, or maybe it’s something you could consider!

  • Your birthday off on paid leave – CatholicCare Canberra & Goulburn, ACT
  • Dinners, movie tickets and shopping vouchers – the sort of treats that ensure staff enjoy their time away from work too – Sutherlands Property Management, Gold Coast
  • Trips to the USA for professional training – Windmill Ag, Ballarat
  • Employee Assistance Program – a free, confidential and voluntary counselling service provided to employees and immediate family, with the aim of assisting with the resolution of personal and work related problems which may affect quality of life or work performance – Sullivan Nicolades Pathology
  • Annual Elite Awards, where staff are selected for outstanding performance, and rewarded with a trip overseas – Wattyl, Darwin
  • Membership to a Golf or Sporting Club of your choice – Bishop Brothers, PNG
  • Staff fishing trips – Action Mining Services, Perth
  • Fresh fruit and a coffee machine in the kitchen – Employment Office

The rise of mobile technology for recruitment

Smartphone and mobile tablet technology has grown exponentially over the previous five years both in terms of technology and usage.  It’s highly likely that you’re currently reading this article on your phone or tablet but if you aren’t, you’ve probably used your phone or tablet recently to check your email or browse the web.

With the rapid uptake in mobile usage, how then can you best harness this technology for your recruitment process?  This article will offer a glimpse at some of the more eye opening statistics relating to mobile usage in the past and forecast for the future as well as statistical information regarding mobile usage for recruitment in Australia.  It will also offer solutions to mobile optimisation that are cost effective ensuring that you aren’t inadvertently cutting a large portion of your potential talent pool.

The changing digital landscape

How quickly is the digital environment changing?  According to Cisco’s Visual Networking Index, global mobile data traffic has more than doubled four years in row – the amount of mobile data traffic in 2011 was eight times the size of the entire internet in 2000.  Smartphone usage tripled in 2011 and the number of mobile tablets in the market nearly tripled as well with 34 million units using nearly a 500MB every month.  This year, Cisco has forecasted that over 100 million mobile users will surpass 1 gigabyte of traffic per month and the number of mobile connected devices will exceed the world’s population.

Of course you’re probably thinking, “these statistics are concerned with general mobile usage and recruitment must only occupy a small percentage of mobile usage”, but that isn’t the case.  According to data recently collected by Seek, job seeker behaviour is changing at an equally rapid pace.   Currently 30% of visits to the Seek website are via mobile device which is up 230% over the last 12 months and is projected to increase two percentage points per month over the next two years.  Mobile browsing behaviour mimics traditional desktop or laptop browsing and “browsing job vacancies” is one the top five activities for mobile device users.  Applicants aren’t just browsing job listings either, they are completing the entire application process (as long as the advertisements are mobile optimised).

How can Employment Office help your business adapt to mobile technology?

There are problems with mobile candidate applications if you aren’t properly equipped to manage the process.  One of the most common problems associated with mobile applications is that your advertisements aren’t mobile optimised and therefore are difficult to read or even inaccessible to candidates browsing via mobile devices.  Another major problem that can arise is that the traditional method of application requires a resume and covering letter which aren’t available on a mobile device.

One way in which you could address these problems is through Employment Office’s mobile optimised application process.  With a dedicated team of recruitment advertising specialists, Employment Office is at the forefront of mobile recruitment process in Australia.  The EO team will write and deploy your advertising ensuring that it has been optimised for mobile viewing.  Additionally, EO will create a mobile optimised online application form for your business that incorporates a series of screening questions created in consultation with you.  By requiring candidates to answer the questions that you need to know, you can bypass the resume and cover letter completely or move it to a later stage in your recruitment process.

Of course, Employment Office can also assist you with customised Recruitment Apps developed for Android and IOS as well as QR Code placement for print advertising which can eliminate the human error of writing down URLs or phone numbers.  If you’re interested in a mobile app solution and would like to see an example, you can search Apple’s App Store for “City of Newcastle Careers” and download the free app Employment Office created to connect on-the-go job seekers with Newcastle City Council’s careers portal.

Mobile optimisation for recruitment doesn’t have to be a time consuming or expensive process.  Employment Office can build your branded online application form and deploy your advertising, all optimised for mobile browsing, for just $995 plus discounted advertising!

Employer Branding – Is honesty the best policy?

Employer branding is essentially creating positive perceptions about working at an organisation. In today’s competitive recruiting environment, a strong employer brand can mean the difference between a company’s success and failure.

However, we’ve all seen or experienced occasions where the advertising message for consumer products doesn’t live up to reality, and often this negatively impacts the brand value. Rather than painting an honest picture of the company and its culture, some employer branding strategies focus on creating an image that they believe applicants will look favourably upon, even if it’s nothing like reality!

The fact of the matter, however, is that even if you believe your employer brand strategy is great; if it isn’t a truthful representation of your organisation it will most likely fall flat. Consumers crave honest and authentic communication, and employer branding is no different. Branding your organisation in a flattering but false manner can create negative word of mouth and can actually do more damage than good.

For small to medium businesses that lack the resources to conduct large-scale branding campaigns, developing inexpensive, truthful and creative ways to advertise an employer’s brand is essential. For example:

Unique benefits and Awards programs– Your policies should reinforce the brand that you’re trying to establish, and unique or out-of-the-box benefits are a great way to generate buzz around your workplace. For example, if providing a good work/life balance is an important part of your company, then you should be able to point to several policies that allow your employees to achieve this. Publicly recognising employees through awards programs that relate directly to the core values that are central to your organisation’s success is also a great way to reinforce your brand with existing employees.

Job Advertisements – Job advertisements are often the first introduction job seekers have to your company, so make them count. In addition to offering a clear and honest description of the job role, take the opportunity to discuss the company, its mission, values and goals – as well as benefits you offer and any recognition your company has received for its employment practices.

Referral programs – Research demonstrates that word of mouth is perceived as at least twice as credible as advertisements, and when employees are passionate about the place they work in, they should be naturally eager to spread the good name of their employer. Be sure to emphasise the positives of working for your company along with the financial rewards of providing the referral.

Recruitment website – The careers section of your company’s website plays an integral part in employer branding and should communicate your company’s core values. Be creative in how you illustrate your company by utilising employee testimonials, “day in the life” videos or highlighted “job of the month” opportunities. Videos, in particular, provide potential employees with an idea of what it’s like to work for your company, and resonate stronger than words.

Social media – Social media, used effectively, provides a great platform for companies to communicate with employees and candidates about everything. Post compelling and authentic content (such as videos, photos, articles or status updates) that provides insight into what it’s like to work at your organisation – information users wouldn’t find anywhere else. By providing them an inside look at your company, you’re creating an exclusive user experience, engaging them and compelling them to want to work for you.

Media – Sending out press releases or applying for “best place to work” competitions can help your company gain recognition and publicity from credible third-party organisations, further spreading your company’s brand message and broadening your exposure. The benefits of favourable media mentions go far beyond the efforts that you put into it, as good publicity gets people to talk about you in a way that you could not pay for.  Publicity helps build your company brand and reputation, it builds you as the expert, and it highlights you and/or your organisation as a leader.

A huge part of employer branding is alignment. You need to communicate what your company has to offer to job seekers – and consumers – in an honest and direct manner, with the end goal of making your company known as a great place to work.

In your communications, don’t be afraid of criticism, either. This is an opportunity for you to respond and clarify misconceptions about your brand and gives you the opportunity to steer the conversation in your favour.

It may take some time to build a following and generate engagement, but in the long run, you will reap the rewards for your efforts. Research has shown that great employer brands enjoy higher productivity and churn out better financial results. But remember, above all, to be authentic in your communications efforts.

Bullying in the workplace

Bullying attracts its fair share of public interest and controversy. A staggering three quarters of employees have been the victim of workplace bullying at some point in their careers, ranging from intimidation and verbal abuse to discrimination. With the advent of social media, such behaviour is increasingly being played out in a very public arena. Recently, a fierce twitter bullying campaign by what is described on twitter as “trolls” provoked the hospitalisation of the victim, Charlotte Dawson. In another case, a Tasmanian woman’s online torment turned to real-life confrontation when a group of people involved in Facebook abuse towards her turned up at her workplace. As such, social media is increasingly becoming a medium for workplace bullying, potentially damaging both individual and corporate reputations. But what does this mean for employers?

A recent poll conducted by nation-wide recruitment marketing firm Employment Office has found despite the growing incidence of workplace harassment, including incidents derived from social media, employers don’t seem to be getting any better at handling it, with over half the employees surveyed stating their workplace does not manage bullying incidents effectively.

However, Tudor Marsden-Huggins, Managing Director of Employment Office, says “In these days of social media and personal broadcasting, if a company develops a reputation for having a dysfunctional corporate culture, it can stay with them for years. This makes the recruitment of quality candidates will be much more difficult, time-consuming and expensive.”

In the age of social media. employers need to appreciate that just because the conduct occurs in cyberspace it does not mean that it cannot be monitored or that action for inappropriate behaviour cannot be taken. The consequences are dire for the employer because of the well-established principle that employers can be vicariously liable for the conduct of their employees, as long as that conduct was engaged in at work or in connection with their duties. If the conduct occurs in cyberspace it does not mean that it will be separate to the employment relationship, particularly where the intention might be to harass a fellow employee.

Marsden-Huggins notes that, “If employers do not have policies for appropriate behaviour that extend to the use of social media then it will be difficult to argue that your company has taken all reasonable precautions to prevent the offending behaviour. Workplaces that allow, support or encourage the use of social media should ensure strict guidelines and policies are in place and communicated clearly and regularly to all employees.”

In order to prevent bullying from affecting your workplace, Marsden-Huggins suggests, “It’s important that an employee has a clear way to bring complaints forward to be treated in a fair and unbiased manner. By the same token, it’s crucial to treat the alleged bully with respect and use collaborative approaches instead of adversarial approaches to resolve differences. It’s also a good idea to be proactive and perhaps arrange a workshop to educate employees on workplace bullying and harassment,” he said.

Implementing a policy reform that includes social media usage would reap a huge dividend by saving lost productivity costs and improving the quality of our work environment. Workplace experts say that if bullies are not dealt with appropriately, low productivity, absenteeism and even physical illness can eventually seep through into the company’s brand name, goodwill and bottom line.

Top 5 tips for beating Trolls on your Company Pages

The past few weeks has seen a rise in the publicity given to ‘trolls’ of social media sites, but how can you stop your company’s social networking pages becoming the victim of their attacks?

As ‘trolls’ are people who comment on social media sites do so purely to spark arguments and anger, they are often less focussed with the truth, and more with getting an anti-social reaction.  With this in mind, here are our Top 5 tips for what to do if you find these little beasts plaguing your company site.

Tip #1 – Identifying the Troll

In many situations, users who you think are ‘trolls’ could just turn out to be disgruntled customers or jobseekers.  Your first step should always be to identify who you are really dealing with. Have they used profane language or have they crossed the line? Just because someone may disagree with your hiring policy, does not make them a troll, in fact often they may have a valid point.  Keep a cool head and try not to rush into anything.

Tip #2 – Fight fire with facts

Sometimes honesty is really the best policy and calmly explaining your company’s hiring conditions to a potential ‘troll’ can be a good way to cut off their argument before it begins. Anonymity can also play a big part in how nasty a situation can get, so by offering to come to a resolution with the user directly regarding their job application or customer service issue you can often take the wind out of their sails. Hopefully this will not only fix your bad feedback problem with your customer, but also show any other potential clients or employees that you don’t just ignore complaints.

Tip #3 – Avoiding Trolls

Prevention is always preferred over confrontation, so if you want to try to avoid the trolls altogether make sure you watch what you write on your company’s social media pages. Trolls are drawn to anything controversial or inflammatory and will do their best to make a bad situation worse. If you want to avoid having trolls picking apart your comments, don’t give them fuel for their fire. You may think that posting on the upcoming election could be good for your web presence, but make sure you think about the cost to your company brand if trolls get a hold of it first.

Tip #4 – Publish a Comments policy

Having a comments policy, whether it is for a company blog or Facebook page can really be key when combating some of the more nasty trolls. The one thing you don’t want to come across as is impulsive and having a well thought out policy about whether the ‘reply’ or ‘delete’ key will be pressed in any given situation will give your company much more credibility in dealing with bad situations. Make sure you publish this on your site though, so your users know what is expected of them too!

Tip #5 – Use the Block key!

So if you’ve tried reasoning with them, tried offering a solution and your dreaded troll just keeps up their negative comments, the block key is definitely the answer. Although blocking someone should be a last resort (you don’t want to come off as a social media dictator after all), it can sometimes be the best option, and especially if you’ve identified that you’re dealing with a full blown troll. Real trolls are there to cause mayhem and spread anti-social media, and whether you feed them the facts or not, will continue to be a thorn in your page’s side. In this case, cut your losses, lose a ‘like’ on your page and block the user from commenting – it will save you trouble in the long run.