Lie on your resume and you could be slapped with a $5,000 fine

Job seekers be warned.  It’s now more than your reputation on the line when you lie on your CV, with some employers enforcing hefty penalties for providing false and misleading information when applying for a job.

In an effort to crack down on the estimated 25% of applicants guilty of including embellishments and falsehoods in CVs, some employers are establishing fines and penalties when candidates are untruthful.

Local councils are among a growing number of employers who have had enough. In particular, Western Australia’s Local Government (Administration) Regulations have provided the state’s local governments with the authority to impose a $5,000 fine on applicants for CEO roles who provide false or misleading information about their qualifications in the application process.

Employment Office client Shire of Halls Creek, recently cited the legislation to deter any dodgy applications for their recently advertised CEO position.

Employment Office Managing Director Tudor Marsden-Huggins says a large percentage of CVs include some form of untruth, overstatement, omission of fact or inaccuracy, however the severity of the false information provided varies considerably.

“Sometimes it’s something relatively minor like changing the wording of a job title to make it closer to the role being applied for, but in other instances there are major discrepencies in the skills, experience and qualifications listed in the CV,” he said.

“We are seeing a steady rise in the number of employers requesting pre-employment screening, vetting and background checks to uncover any untruths.  Employers are definitely becoming more cautious about whom they hire, and with approximately a quarter of candidates putting false or misleading information in their applications, they have good reason to be wary,” he said.

Unreliable information in job applications often includes the embellishment of previous job titles and responsibilities, overstating the amount of time employed in previous roles and falsely claiming to have completed qualifications or educational courses that have only been partially undertaken.

It can cost a company anything from several thousand to tens of thousands of dollars to hire a new employee.  For some high level positions, the on-boarding cost can even swell to over $50,000.  An initial investment in pre-employment checks can save employers from wasting their money, in both the initial hire and to hire a new candidate when the person’s deceit is uncovered.  It’s really no surprise that employers are taking action and looking to deter candidates from providing false information in their applications.

What candidates have to realise is that sooner or later, false information provided at the application stage will be tested against your practical skills and knowledge.  If an employer discovers you have lied to get the job, even months or years into the relationship, your employment can be terminated immediately.  Losing your job in these circumstances could damage your reputation irreparably, making it impossible to find work in your chosen field or location.

Even if your employer doesn’t fire you, you will still have to endure the embarrassment of your boss and possibly your colleagues knowing you lied.  In many cases this makes moving up the ladder exceeding difficult, and often the position can become untenable.

“The digital age we live in makes it relatively easy to dig up the truth about claims made by potential employees.  Considering the serious and far-reaching outcomes of lying to a new employer, it’s hard to believe anyone would take the risk, but more and more of our clients are concerned about the accuracy of candidate information, and want to safeguard themselves against it,” Marsden-Huggins said.

As a general rule, lying on your CV is not a criminal offence, however there are a few situations that could land you in hot water.  For example, it is fraud if you present false documents to back up claims of qualifications or educational standards.  It is also against the law to impersonate a doctor, a police officer, and various other occupations.

In one case, a worker in the UK received a six month suspended prison sentence for lying to her employer about having obtained a university degree, several college certificates and being part way through another course.  The worker was ordered to reimburse her employer for paying her fees and time off work to study for courses she was not attending.  She was also ordered to carry out 150 hours of community work.

CommSec Entrepreneurs – Tudor Marsden-Huggins

Tudor Marsden-Huggins, Employment Office Founder and Managing Director being interviewed for CommSec’s Entrepreneurs series.

Employment Office began in 1999, starting with a simple but effective idea that streamlines the recruitment process, building clients a talent pool of candidates that can be simply and intelligently sorted using the latest technology.

The innovative idea was the brain child of Tudor Marsden-Huggins, who at the time was a business owner frustrated with the difficulties inherent in advertising for his own staff, versus the expense and lack of choice and control involved in using recruitment agencies. He and Susanne Mather formed a partnership to commercialise the concept and bring it to market and the company was incorporated as The Employment Office in March 2003.

Telecommuting – Tapping into the hidden talent pool

Marissa Mayer, President and Chief Executive Officer of Yahoo!, has been in the news recently for making a significant change to the Yahoo! corporate culture by eliminating the option for employees to work from home or telecommute.  Many of Yahoo!’s employees joined the company based on their flexible telecommuting policies and, as could be expected, a large portion of these employees revolted because of the decision.  While the case of Yahoo! is the most high profile example of the debate surrounding telecommuting currently, other businesses and organisations sit on the other side of the fence and wholeheartedly support employees who wish to work remotely.

In Australia, the Federal Government is encouraging workplaces to investigate their options for telecommuting with Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, spruiking the benefits of telecommuting including lower costs, higher productivity, increased workplace flexibility, reduced impact on the environment and, importantly, expanded supply of skilled labour.

This increase in the supply of skilled labour is particularly important to employers across the country.  For every difficult vacancy that goes unfilled, there is a vast, untapped talent pool of candidates with the skills you need to grow your business who are not currently in the job market because of the (perceived or actual) lack of flexible working options.

How can you tap into this hidden talent pool?  The first thing you’ll need to do is make sure that your vacancy advertising explicitly mentions telecommuting or working from home.  If you’re using keyword optimised job boards such as Seek or CareerOne, ensure that these keywords are in the Short Descriptions and Search Result Title.  This will ensure that candidates who search using the keywords ‘telecommute’ or ‘work from home’ will find your vacancy quickly and easily.

Don’t forget to market the benefits of telecommuting to your potential candidates.  While using telecommuting as a keyword will boost search results for candidates exclusively looking for telecommuting opportunities, other candidates who are interested in your vacancy because it suits their skillset will still appreciate the flexibility that your organisation offers their employees.

There are also numerous benefits your organisation will enjoy by offering telecommuting to employees.  Peter Walton, Chief Executive Officer of Infoxchange and an outspoken advocate for telecommuting, often mentions the reduction in staff absenteeism, improvements in employee morale and the significant reduction in annual staff turnover.  Infoxchange employees performing call centre roles from home have less than 10% annual staff turnover while annual employee turnover in a call centre can be as high as 80%.

Telecommuting isn’t for everyone and it isn’t for every role but, if you’ve been struggling with a vacancy, it might be worth your consideration as an option to expand that reach into the candidate marketplace.  If you would like to learn more about developing a targeted recruitment advertising campaign that spans multiple advertising channels and widens your reach into the market, call Employment Office at 1300 366 573 and ask to speak with your account manager.

Have you missed the Twitter Boat?

Effective employer branding

As the war for talent continues to intensify, the need to attract and retain top performers remains key to business success. By distinguishing yourself from the competition, promoting strengths and confirming values you can ensure that you will stay ahead of the game and become an employer of choice during both recession and boom times.

Your employer brand is the image of your organisation as an employer and place to work as perceived internally and externally. The benefits of having a right employer brand and conveying it effectively are many-fold. Data from “The Economist” suggests that effective Employer Branding can bring tangible benefits, including a 20% increase in the pool of potential workers, a four-fold increase in commitment among employees and a 10% decrease in payroll costs.

Employer branding is clearly becoming a critical tool to retain and attract the best employees. As a result, companies are using many tools to build and develop their employer branding strategy. A recent study showed that social media (80%) is one of the top channels used for employer branding. Social media is not just a tool to deliver a message; it’s a conversation between you, your employees and the wider market.

Social media

With social media being such an important tool for building a successful employer brand, it’s surprising to see how many Australian companies are missing out on one of the most powerful forms of social media – Twitter.

The two giants of social media are Facebook and Twitter. Facebook has over 1 billion users and Twitter an estimated 500 million users with 400 million tweets every day. Although Facebook remains the most powerful form of social media, Twitter has many advantages especially in relation to brands and companies. For example, 49% of monthly Twitter users follow brands and companies compared to just 16% of social network users overall.

However, it appears that Australian brands are missing the ‘Twitter Boat.’ A recent survey looked into how 100 Australian companies are using Twitter and found 87% of brands surveyed have no presence at all.

Twitter is a free tool that has global reach. It allows you to not only maintain current relationships, but also to create new connections, exchange ideas and gain inspiration. Done correctly, Twitter Marketing can lead to positive exposure for your business. It’s a simple tool that can also boost your visibility on search engines.

Jump on board

With millions of Twitter addicts all over the world and the number of active users increasing by 900% in the past year, it’s essential that companies take advantage of this social media platform.

Twitter works best when it is used in conjunction with other marketing tools including other social media. Here are our top 3 tips for using Twitter:

  • Inject some personality and stand out from your competitors – Twitter is about social connection not direct marketing, so make it personal and relevant
  • Use Tweet Deck to schedule Tweets and save time
  • Engage staff- one way to increase your Twitter following and to lighten the Twitter load is to engage your staff.

So if you want to attract the highest caliber workforce, strengthen employee engagement, reduce workflow turnover and maintain a sterling reputation among your stakeholders then take advantage of the power of Twitter.

Job seekers are looking to their smartphones for their next career opportunity

With smartphones becoming an integral part of people’s lives, it’s seems that almost anything can be done from the comfort of your mobile.  It has become an additional technological limb that people use to play games, keep updated on news, and even search for their next career.

US Technology research firm, IDC has predicted that users will access the internet on mobile devices more than desktop computers by 2015. More smartphone users are searching for jobs on their hand-held devices due to the accessibly of the internet at any time and any place. (Weber, 2013)

With the increase of smartphone users job hunting on their phones and tablets, employers are starting to develop mobile versions of their career websites, creating apps with interactive career content, and simplifying job applications which can be easily completed at any time. Australian employment website, SEEK found that mobile visits to their website have doubled since 2012, with their iPhone app reaching over 1 million downloads since its launch in April 2012. (Osborne, 2012)

The advantages for employers in mobile recruitment are the convenience and immediacy. Smartphones offer the same speed and capability as a computer, but with almost unlimited accessibility and the ability to respond instantly, which can give recruitment higher and faster responses. Mobile recruitment can also target particular candidates at a lower cost (compared to traditional advertising).

Potential candidates are also using their smartphones to search for careers on social networking sites like Facebook and LinkedIn. This helps companies target potential candidates with skills that match their opportunities. Companies who contact potential candidates through these mobile social networking websites are more likely to get a higher and instant response.

Employers are taking advantage of the smartphone users who almost depend on their mobiles, in particular younger candidates. With companies competing for younger technology-savvy candidates, mobile friendly recruitment campaigns can make a company stand out to younger smartphone job seekers who are browsing on the go. If a company doesn’t accommodate for mobile viewing, they are losing the opportunity for younger candidates to research and apply at any time and any place.

Mobile recruitment can also target those workers who might be casually exploring their career options in their spare time. Some workers who may be already employed might go online and search for other potential options while sitting on a bus, or waiting for a plane. Having an effective career website which is accessible on smartphones can help engage those potential candidates who may not be searching for work at all.

Even with the increase of smartphone users utilising their mobiles to search for their next potential career, there’s still a small percentage of companies who have made their recruitment process mobile-friendly. Mobile career website, iMomentous found that only a third of Fortune 500 companies have mobile friendly career portals. Not having smartphone friendly websites may disadvantage companies as they are missing out on those technology-savvy potential candidates who could possibly be looking for career opportunities while on the move. (Newman, 2013)

Recruitment Advertising Strategy: Print vs. Digital

Choosing the most effective advertising medium is one of the most important decisions a hiring manager will make during their recruitment process but it is also one of the most overlooked.  It’s easy to quickly throw together a Seek advertisement or to call the paper and book in an advertisement in the Saturday edition but it’s extremely important to consider where your ideal candidates will be looking before hastily placing a job listing.

The growing disparity between the number of advertisements placed with online job boards and those placed in newspapers is potentially misleading to hiring managers or HR Professionals who are considering where to place their advertisement.  On one hand, a digital advertisement often has visibility over the course of a month, is relatively inexpensive and offers the savvy copywriter nearly unlimited space to educate their candidates on exactly what they’re looking for and what they’re offering in return.  A print advertisement in a capital city paper is only visible for a few days, is expensive and extremely limited in terms of size (a business card sized advertisement can easily cost more than $1,000).

While it may seem like an easy choice when weighing an online advert against a print ad, it’s not as clear cut as the above points make it seem.  For instance, if your ideal candidate is currently employed in a very similar position and not actively looking for work (passive candidate), you’re more likely to capture their attention with a print advertisement placed in the general news or your industry specific section (i.e. business, aviation, etc.).  A well placed and compelling advertisement is highly likely to pique the interest of candidates as they leisurely flip through paper over the weekend.   Print is also an excellent option if you looking for a more experienced candidate as newspaper demographics skew older than online job boards.  On the other hand, if you feel that your ideal candidate is a new graduate or if the labour market for the position you are hiring for favours you as the employer, then digital advertising might be the better option.

If your organisation operates in a regional or remote location, print advertising is an excellent option. Advertising rates directly correspond to their readership numbers so the cost of advertisement in a regional newspaper is significantly less than a capital city paper.

Regardless of the nature of the vacancy you are preparing to advertise, the most important thing to keep in mind is that the longer your vacant position exists, the more business you will miss.  A comprehensive advertising strategy should always be put together before going to market with a vacancy.  If you allocate an appropriate budget for each vacancy incorporating generalist job boards, niche job boards (where applicable) and print (depending on role and location), you’re much more likely to quickly fill the vacancy.  Employment Office specialises in Recruitment Advertising strategies so, if you have any questions about putting together an effective recruitment campaign, don’t hesitate to call our office at 1300 366 573.

Working In Papua New Guinea

Working In Papua New Guinea – why our skilled workers are considering employment at our northern neighbour

It’s no secret that during the past 12 months, Australia has experienced an economic hit, particularly in the mining, resources and construction industries, which has left many people unemployed and seeing work elsewhere – often at international locations.  As a result of this, Papua New Guinea is one such country that is seeing an influx of Australian expatriates flock to their shores, as the need for skilled workers from these industries is ever-increasing across the region.

One of the main reasons Papa New Guinea (PNG) currently needs skilled workers from Australia is largely because of the pressure on its resource sector from the Liquid Natural Gas (LNG) project that is currently being developed.  PNG’s Prime Minister, Peter O’Neill indicated towards the end of last year that he wants to see an increase of about 15,000 Australian citizens working in the country over the next two years.  Trade workers, project managers, construction managers and supervisors and estimators are examples of some of the skilled workers that are currently required in PNG.

Why are companies recruiting in Australia for PNG roles?

Companies all over PNG are looking to Australia to recruit skilled workers, as Australian expats often have a higher education along with significant experience and expertise in their respective fields.  Australian workers are also found to be more hands-on, especially in relation to their leadership and management skills, allowing them to effectively train and mentor PNG nationals in improving their skill-set.  It is also relatively easy for Australians to work in PNG as proof of a degree or trade qualification is the minimum standard for obtaining a work visa.

What’s the challenge of recruiting in PNG?

There are several challenges when recruiting skilled professionals to work in Papua New Guinea. For recruitment anywhere, one of the most common difficulties is finding the right candidates with the right skill-set that also have the right culture fit for the business.  From the candidate’s perspective, a common concern is the fact that PNG is a developing country faced with daily challenges around communication, technology, hot water supply and other services that are taken for granted in Australia.  Couple this with security issues in PNG, and it can often make for a very challenging recruitment process.  Other factors such as high cost of living and educational facilities for families wishing to relocate also contribute to finding the right skilled workers a tough process.

To overcome these challenges and fears, many companies offer fantastic benefits to entice skilled workers to relocate to PNG.  Typically, expats can expect to receive a housing subsidy or often supplied accommodation, relocation assistance, paid annual return airfares to point of hire, paid utilities plus a significantly high salary, which goes some way in putting many people’s fears to rest.  Workers are also supplied with security if necessary, so safety is rarely an issue.

And it’s working!

Employment Office has certainly seen their PNG client base increase significantly in recent times, and whilst recruiting for skilled workers doesn’t come without it’s challenges, as mentioned above, we have, over time, noticed a positive shift in attitudes surrounding working in Papua New Guinea and any stigmas associated with the country.

Certainly, Employment Office is seeing very positive results when assisting our clients with their recruitment campaigns.  Whilst hiring managers are given control and transparency of the recruitment process, EO offer a number of services including shortlisting, facilitating phone interviews and all client/candidate correspondence, and providing full briefings on potential candidates to the client.  These services go some way to ensure that our client’s recruitment campaigns are a much smoother and easier process than if they were to recruit directly from PNG.

What some of our key clients have to say…

pngfp_logo“Employment Office have been supplying us with excellent candidates for the last 12 months. The recruitment team at Employment Office listens to our needs as a company and only presents candidates that match all of our criteria meeting our requirements. Employment Office are flexible, willing to help and offer expertise in employment. They have always provided me with professional services, handling my requests promptly and efficiently. The team at Employment Office don’t just talk the talk, but they also walk the walk resulting in providing the best service. The team are very approachable, professional and have helped achieve our company goal in providing excellent middle and senior level managers to our company”.

Shane Byrne
Human Resource Manager, PNG Forest Products

TropicAir“I have found the access to all candidate documents online and in one place, exceptionally easy to use.  The shortlisting criteria that we set and the ability to listen to candidate interviews online, are incredibly powerful tools in trying to select the right candidate.

I would highly recommend the service that The Employment Office offers.”

Tim Madgwick
General Manager, TropicAir

Employers say some LinkedIn profiles aren’t worth the screen space

With over 4 million Australian members and counting, LinkedIn is rapidly cementing its position as a force to be reckoned in the business arena.  Frequently used by companies to identify and make contact with the best talent, it has become a trusted source for suitable candidates and their experience.  Or has it?

A recent survey conducted by recruitment marketing firm, Employment Office, found 82% of employers believe candidates lie about or exaggerate their skills and experience on their LinkedIn profiles.

The survey also revealed 67% of employers believe job titles and responsibilities in previous roles are the most untrustworthy pieces of information, followed by periods of unemployment (15%) and education and qualifications (12%).

Employment Office Managing Director Tudor Marsden-Huggins says that while LinkedIn is a great online networking tool, when it comes to recruitment, an organised and proven vetting process is still very important.

“LinkedIn is a great way for professionals to connect with their industry peers and colleagues. However, when it comes to recruitment, it is vital for employers to safeguard their business by utilising a robust recruitment platform including thorough reference checks and testing procedures to separate the wheat from the chaff,” he said.

LinkedIn is one of Australia’s most popular professional online networking sites, with more than 500 recruitment companies using LinkedIn as a source of talent.

“People are less likely to provide false information on easily verified facts such as employment history and educational qualifications. However, it can be very easy to get away with exaggerating their skills and responsibilities in previous roles. Many candidates believe employers don’t have the time to verify every detail of their previous employment, and unfortunately, this is often the case.  We are often dumbfounded at how often candidates are hired without a single referee being called.”

“Incorporating a comprehensive shortlisting method as part of your recruitment process can help to minimise being caught out by the fabrications some ‘LinkedIn liars’ have created for potential employers.  A little bit of effort at the recruitment stage could save your business a lot of trouble in the long run,” Marsden-Huggins said.

Employees are advised to stick with the facts when creating a LinkedIn profile.

“It is the same with LinkedIn as it is with life, untruths are usually uncovered at some stage.  It’s best to portray yourself with truthful information in your LinkedIn profile to avoid damage to your reputation if and when colleagues find out you’ve lied and exaggerated.  After all, LinkedIn is supposed to help your career and build credibility, but unverified information can actually do the opposite,” Marsden-Huggins said.

Job interviews are two way streets – First impressions count!

Even in this current economy it’s important to remember that the strongest candidates are also likely to be in the process of exploring several job opportunities.  Because of this, it is imperative that interviewers form the best first impressions of their company when conducting job interviews.

In an interview, as well as trying to determine the best candidate, it is also gives the interviewer a chance to convey that their company is the best place for the applicant to work.  The chances of securing the right candidate can increase significantly by applying a few simple interviewing techniques that will ensure the job and the company is reflected in the best possible light.

Be prepared – Just as you would expect the interviewee to come prepared for the interview, make sure that you are also prepared to conduct the interview.  Make sure that you read through the candidate’s resume beforehand, so that you have an idea of their skills and experience enabling you to ask questions that are related to their job history, reducing the risk of rambling and going off on a tangent.  Additionally, you’ll need to make sure that you have prepared information about the history of your company, as well as information about what exactly the job is that they are being interviewed for and what it entails.  Nothing will set off alarm bells more to a candidate than the interviewer being vague about what the job title may be and what duties they will be expected to perform.  These actions can give the impression that the company may be unstable and that there may not be a position available at all.

Don’t read a script – Whilst it is always important for the interviewer to prepare a core set of questions, it is vital that you don’t just read from a script.  If you do this, you run the risk of making the candidate feel uncomfortable as well as feeling that their answers are not really being listened to.  If you just read question after question, the candidate may have already answered what you are asking, and will then have to repeat their answer, which won’t give you much credibility at all.  So, ask questions, listen to the answers and be flexible with the structure of your interview allowing you to build a good rapport with the candidate.  Remember, you are providing the first impression of the company that you potentially want this person to work for.

Watch the clock – No doubt you will have a few people to interview, and often these interviews can run back to back.  If this is the case, make sure you stick to your schedule, and allow sufficient time for each interview, keeping 5-10 minutes up your sleeve – just in case.  Just as you would not be impressed if an applicant turned up late to the interview, it does not paint a good picture to your potential new employee if you are running late to conduct the interview.

Make contact when you say you will – Most interviews tend to end with the interviewer informing the candidate when they can expect further feedback.  And, this rule is simple – follow up when you say you are going to! If you indicate that you will let the candidate know if they are successful by the end of the week, make sure you communicate with them giving them feedback by the end of the week.  Failing to do so can potentially lead to the perfect candidate thinking that your company is unreliable and unprofessional, which may mean they will seek other opportunities.  You also run the risk or receiving ‘bad publicity’ as the candidate may relay their experiences to several people.

Conducting effective interviews do require time and effort, however when done correctly they can be of great benefit to both the company and the candidate.  By following the tips mentioned above, it will provide assistance to ensure you are hiring the best person for the job and your company.

Recruiting, Reinvented: Social Media Recruiting

Before the days of the internet and social media tools like Facebook, Twitter, and LinkedIn, traditional recruiting consisted of newspaper ads, mailed and faxed resumes, and telephones. The 2013 recruiting landscape now offers both employers and job seekers a wealth of different methods to communicate. There are many questions to ask when considering adding social media to your recruitment toolbox.

Here are some key points to address that will help your social media recruitment strategies:

Beware of the Wolf in Sheep’s Clothing

While social media may come across as a brilliant new tool, beware of getting bitten by negative feedback from your network. Because technology has shifted power away from organizations to the candidates, you must be able to live up to the expectations of what is broadcast online. Sites like glassdoor.com and honestly.com are popular for applicants to review companies’ cultures and share viewpoints with other potential applicants. To limit negative criticism, be accountable for your statements online and in “real” life and you shouldn’t have a problem with accumulating negative comments.

Don’t Leave Them Hanging

Once you are up and running, ask yourself if you have the resources to follow through in a timely manner. The speed of communication has rapidly increased, and nothing kills a referral like a delayed response. Aim to answer queries or messages within 24-72 hours to show there truly are people behind your website who want to converse.

Engagement is Key

Try to use social media as a simple broadcast channel and you will have indifferent people moving on to the next employer in no time. Instead, ask questions and viewpoints in order to start conversations. This will add character and colour to your online presence, creating an engaging atmosphere for potential candidates to learn more about your organisation.

With this in mind, nothing beats connecting with candidates through telephone and face-to-face meetings. Do not use social media to replace traditional recruiting, but rather to supplement it. Allow applicants to contact you easily and efficiently through the method of their choice, and you will have a happy candidate in your office in no time!