Slashed recruitment spend
(per year)
Reduced turnover
Decreased time to hire
Increase in engaged employees (Gallup Survey)
About Knauf
Founded in 1932, Knauf is a multinational, global leader in lightweight construction materials. Knauf is committed to helping its customers meet the increasing demand for energy efficiency and sustainability in homes, non-residential buildings and industrial applications.
Knauf’s lack of a recruitment process was putting pressure on their internal teams and causing frustrations for hiring managers.
Ineffective, inconsistent recruitment advertisements, written in-house by different hiring managers, was resulting in a smaller, low-quality talent pool. Advertising on a single job board was also resulting in poor-quality applications and slow time to hire.
Different hiring managers were using different recruitment agencies to fill vacancies. Their lack of shortlisting process, candidate care practices and application management was negatively impacting their brand perception.
Knauf recognised the value in creating a strong employer brand, and wanted a way to implement best practices, and gain a stronger understanding of their employer brand and Employee Value Proposition (EVP). They didn’t want to miss out on quality candidates.
“We look forward to further developing our partnership with Employment Office as we continue to drive excellence in recruitment and build our brand as “a great employer for great employees”. Our processes are far more streamlined; our hiring managers appreciate the support and convenience, and are confident they are bringing the best people into their teams.” – Phil Renwick, Director Human Resources
From Inconsistent Recruitment to Best Practices
Employment Office partnered with Knauf to understand their goals, values and challenges and implement best-practice recruitment processes.
Our Recruitment Advertising Specialists write attractive advertising copy to engage candidates and design tailored campaigns to consistently target top talent. They design screening questions to gain deeper insights into candidates skills and experience.
Our Shortlisting Specialists conduct rigorous, efficient screening through a Candidate Management System (CMS) to identify top candidates. They tailor interviews according to the requirements of each role and use behavioural questions to gain deep insights. They interview Knauf’s top candidates through video interviews and send a neat shortlist of candidate applications to hiring managers.
Our Specialists also conduct skills testing and job profiling.
Throughout the recruitment process, our Specialists implement strong candidate care practices, ensuring all candidates receive timely, professional feedback.
Increasing communication with Knauf hiring managers prevented critical information gaps, creating transparency and managing expectations for hiring managers.
Slashing Recruitment Costs by 33%
By partnering with Employment Office, Knauf slashed their recruitment costs by 33% (excluding internal recruitment cost savings). They managed to improve their time to hire by 17%, getting great new hires into their business producing results more quickly.
Their recent employee engagement survey (Gallup) demonstrated a 48% increase in employee engagement.
Knauf now receive a consistently higher volume of recruitment advertisement views and applications, an overall increase quality of candidates and increased hiring manager satisfaction.
Employer branding: Becoming a great employer, for great employees
Knauf needed help identifying understanding their unique employer brand and Employee Value Proposition (EVP) to form the foundation of their overall recruitment strategy.
Our Employer Branding Specialists conducting an in-depth employer branding project to understand Knauf authentic message. In partnering with Knauf, they developed a clear understanding of their employer brand from a robust, in-depth research process.
They delivered a fully articulated Employee Value Proposition (EVP) framework for Knauf to use across their channels, from their recruitment advertisements and social media pages to their careers website.
