Print advertising placement – Which is the right choice for your organisation?

EGN print advertising placement vs Careers print advertising placement – Which is the right choice for your organisation?

In an ever-changing employment market, recruitment can be a challenging process. One of the biggest issues a hiring manager can face how to allocate their advertising budget. Many factors need to be taken into consideration when making this decision including what sort of candidates they wish to attract and what the best possible way of doing so might be. Placement of ads need to be positioned in a way that will capture the attention of the audience and maximise your chances of hiring the ideal candidate.

Employers generally have two options when advertising in print news. There is the Early General News (EGN) and the Careers section of a newspaper.  If your candidate is not actively searching for a job, the EGN section or an industry-specific section is a great way to go. The EGN news pages also include a dedicated environment in which to advertise executive positions. With a limited number of broadsheet advertising pages available, the news section is regarded as a premium and exclusive place for high-profile roles.  It also generally reaches an educated and affluent audience, who may potentially be interested in your advertisement. However, the biggest drawback for EGN is the high price point, although the result is much wider and high-quality exposure.

The Careers section of a newspaper is another great option as it attracts active job-seekers for a much lower price. Careers placement is also perfect for targeting a specific geographic location; this means your business won’t have to worry about paying travel expenses for candidates outside local areas. It is also a cheaper alternative to EGN as it allows for flexibility – if your recruitment budget is small, you can create an advertisement consisting of just a few lines to keep costs to a minimum. The careers section is perfect for attracting active job-seekers, while EGN advertising is likely to attract a passive audience.

Although print advertising is an integral part of the recruitment process, it is also important to keep in mind that it is only one component of an overall strategy for sourcing candidates. A single source strategy will only achieve limited results and you will find that the more ads you place across different mediums, the higher number of quality applications and wider pool of candidates you will have to choose from. This also applies to keeping your advertisement visible and refreshed in the public domain for as long as possible. Employment Office specialises in Recruitment Advertising strategies and can assist your organisation in putting together an effective recruitment campaign.