It’s an Advertisement, Not a Position Description
Our clients often ask why Employment Office’s online job advertisements that appear on Job Boards don’t include all of the information we include on their Recruitment Webpage. While it might seem counterintuitive to not include every bit of information you have about the position on a job advertisement, in doing so, you run the risk of overloading your candidates with information and losing them in the process.
User research has shown time and again that candidates will quickly scan job advertisements until they find one that meets their criteria for new employment. For example, research conducted by the Nielsen/Norman Group found that the average web user spends only 10-20 seconds on any given webpage. This means that you’ve got less than half a minute to grab your ideal candidate’s attention and convert their initial interest into an application. Why then would you waste valuable copy lecturing your prospective candidates on the requirements and organisational expectations for your advertised vacancy?
At Employment Office, we offer a solution that will allow your Human Resources team to tick off on all of their compliance requirements while also providing a compelling advertisement to attract a high quality talent pool.
Our process involves preparing an Online Recruitment Webpage that fully informs your candidates about your organisation, the role and its requirements and also the benefits of the position and working for your organisation. The advertising copy is a heavily abbreviated version of the Recruitment Webpage that has been written with key search terms in mind and optimised for scan reading. Key points including job title, main aim, and benefits are written in a bold font to immediately draw the candidate’s eye to the information they need to make a decision.
A candidate that scans an Employment Office advertisement will know the main function of your vacancy and the key benefits within 20-30 seconds and this is all the information they need to trigger a click on the ‘Apply’ button.
This process is one of Employment Office’s greatest benefits to the Human Resources professional. You’ll receive a high quality talent pool of candidates that are fully informed about the position and excited to work for you, but what they’ll remember more clearly than anything is how quickly they were compelled to apply when they first saw your job advertisement.
