Is your workplace team attractive?

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Too often, recruitment advertisers can’t see their team for the trees.

No matter how you approach your Recruitment Advertising, every position you advertise outlines to candidates the reasons they should apply. Most obviously, this takes form as a list of benefits they’ll receive, ranging from remuneration to perks and leave conditions. However, there are other aspects that, while less literal, act as benefits in pulling your ideal employees towards your role.

One of the most attractive aspects of the role you’re trying to fill could be sitting right across from you. Have you thought about your team lately?

In a recent survey of job seekers within all industries, and across all experience levels, Seek found that universally, one of the Top 10 factors that attracted candidates to one role over another is the team in which they’ll be working.

So knowing that your candidates care about this, how do you use your team as an attraction strategy? Take a look at your workplace as an outsider, and think about how someone coming into the company for the first time would see it. What can you include in your advertising that could make your team more attractive than your competitors’?

  • Mentioning a few of the following aspects will help applicants to realise a more vibrant picture of your job’s day-to-day routine, and also help to filter out people who may not be a solid cultural fit for your workplace:
  • Is the team they’re joining part of a larger Division or Department?
  • Are they joining a small, close-knit team, or are they going to be coming in as part a larger team expansion?
  • Will they have one-on-one training or mentorship to get them up and running?
  • Is everyone in the team working from the same office, or will they get the chance to build relationships with people at other locations?
  • Does the team ever have social events?
  • Is the working day a chatty, group situation, or do they get the chance to do their own thing?

A more direct way to draw on your team as an attraction strategy, is to include a testimonial from one of the candidate’s potential colleagues or co-workers. You only need to include a few sentences from a team member outlining in their own words what they love about working for your organisation, and applicants will have a brighter, clearer view of the organisation.

However you decide to do it, next time you’re strategising how to draw the right candidate to your role, make sure you don’t forget about how attractive your team is.