International Recruitment: A Case Study

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REVOLUTIONARY SUCCESS  – JAMES FRIZELLE’S AUTOMOTIVE GROUP (INTERNATIONAL) CASE STUDY

Challenge

James Frizelle’s Automotive Group is one of the largest Motor Dealers in Queensland with over 360 staff across five location, selling over 8000 new and used vehicles each year. They provide great advice and information on Audi, Mazda, Volkswagen, Hyundai, Chrysler, Jeep, Dodge and Skoda as well as commercial vehicles like Volkswagen Commercial, Isuzu, New Holland and Husqvarna.

Due to the skills shortage in Australia for American and European specific vehicle mechanics, they wanted to look internationally for better trained and experienced Automotive Technicians to work on their international brands like Volkswagon, Chrysler, Jeep & Dodge.

Some of the challenges they faced were:

  • Candidate attraction strategies for recruiting internationally
  • How to shortlist and screen applicants who are currently living in different time zones
  • High recruitment costs from advertising without a strategy overseas
  • Navigating the Visa situation for new employees

Solution

  • A stand-alone recruitment webpage was developed by EO specifically to educate and inform international applicants regarding Australian benefits and encourage migration (http://applynow.net.au/job31044)
  • EO created an international advertising strategy targeting the US & Europe to cut unnecessary costs in other countries
  • EO’s shortlisting team handled the screening of all overseas applicants, working around time zones through phone calls and Skype.
  • An immigration agent in their home country was appointed to assist in the 457 Visa processing

Results

  • Gained knowledge of best recruiting policies and needs, resulting in a better understanding of international recruitment and an established framework for future needs
  • Reduced stress of hiring from overseas by using our shortlisting services to screen and rate applicants, resulting in a final shortlist of 4 highly qualified candidates
  • Reduced cost of international hiring by targeting specific areas and countries rather than an ‘anything-and-everything’ approach
  • Hired a number of highly qualified applicants with extensive European & American automotive experience
  • Visa process implemented for future international applicants, as the organisation is now registered for 457 Visa placements with contacts to a dedicated immigration agent.