5 Reasons You Are Unable to Fill Open Positions
Recruitment is expensive. Every day you go without a new employee is a day that you are losing money, because that employee’s productivity is suffering and you are still trying to get the employee hired.
Hiring can be difficult. But there are millions of people looking for work and millions more that would be willing to work for you if they thought you’d be a great change of pace. So why is it that you’re not able to hire? The following are five of the most common reasons that your company may not easily hire new people for open roles.
Common Reasons for Hiring Struggles
- You Have No Branding
Your company needs to have some type of “employer brand” – a way that potential applicants see you so that they are attracted to your business. Without that brand, you’re asking applicants to take time to apply to a company they don’t know, for pay and perks that are a mystery to them. Many won’t.
You’ll want to take time to develop your employer brand. Market yourself online, offer incentives and perks that make you attractive to the applicant (and show you care about them), and create a presence that will attract far more applicants. - You’re Starting From Scratch
Companies without a hiring process already in place are putting themselves in a worse position for hiring than those that do not. You should make sure that you have a process for hiring. Some companies go out there and attract talent before a position is even opened, so that they’ never have to start from scratch. At the very least, you should have some type of process in place so that you’re not starting from scratch each time. - Your Job Description Isn’t Attractive
Your job advertisement is extremely important. It’s a form of branding (which we noted earlier is crucial), and it shows applicants who you’re truly looking for. Chances are you’re getting applications but not from the people you want to hire. Maybe the problem is that your application isn’t attracting the right people. Consider changing it to improve the quality of your applicants. - You’re Not Advertising Where Your Employees Are
Imagine you are hiring for a new employee to move to your office in Sydney, and you want someone local. You would not put your job advertisements on US or Canadian job boards. That would be nonsensical.But it’s not just as simple as location. If you’re looking for executives, you wouldn’t use a job board that appeals to blue collar workers, and vice versa. You need to make sure you’re advertising your job on places that potential employees can see it. - Your Pay Stinks
Of course, the elephant in the room is compensation. Are you offering benefits? Good money? Perks? Are you valuing the employee correctly? Your ideal employee is going to be highly valued by your competitors. If you’re not paying them their fair share or offering them reason to start working for you, you’re not going to get their application.
Improve Your Hiring Success
There are countless issues that can stand in the way of finding a great new hire. But there are also plenty of ways you can overcome them. Learn how to target your ideal employee better and prove to them that you’re a great place to work, and you’ll have new people working for your company in no time.
