The latest job board data reveals a surge in candidate activity over the holiday break, making it the perfect time to advertise, even if you don’t need to fill a position until later in the New Year. Here’s why you need to get ahead of the curve, and ways to tailor your strategy according to your resources and timelines.

Generally, when we think about holiday recruitment we think about the manic casual hiring period that typically occurs between October and January. But what if your organisation happens to be looking for full-time, permanent employees during this time? Many people stop recruiting over the end-of-year break for a variety of reasons, but, in fact, it can be a golden opportunity to attract top talent.

The latest data reveals there are fewer recruitment advertisements being posts, and active candidate searches double!

According to Indeed, candidate activity almost doubles between 23 December and 7 January.

That’s an average increase of more than 2.8 million daily searches. 

But why the surge in candidate activity?

There’s a number of reasons that the holiday period sees a rise in the number of job searches, across all industries. Two of the more common explanations are that candidates simply have more time to look for new opportunities, with time off for the holidays providing the perfect opportunity to research a potential change.

Candidates are also often inspired by the New Year period to make a change in their lives, and are more open to considering opportunities as part of “new year, new career” resolutions.

So what does all of this mean for you?

The benefits of recruiting over the holiday break include:

• Preparation and organisation – organising your recruitment advertisement/s in December means you won’t be scrambling to create a campaign during the surge in January.
• Less competition – Fewer advertisements means you’ll have less competition from other organisations vying for the same candidates. Starting your recruitment process before the mid to late January rush means that you will be able to capture candidate’s interest from the moment they start looking.
• Better ROI – You’ll also have better return on investment for each advertisement, with your ads staying higher in search results for longer, giving you better visibility to potential applicants;
• More convenience – imagine returning from your holiday break and having a talent pool ready for you and your hiring manager to commence interviewing, while the rest of your competitors are only just starting to launch their recruitment advertisements in saturated market. Even if you don’t require a candidate to commence until January, or even February, capturing their interest early could mean that you are conducting interviews by the time other organisations are even posting their first ads.

We know one reason organisations choose not to advertise over Christmas is often due to a lack of resources. So, if you don’t have time to write and run an advertisement or conduct interviews, but you want to capitalise on the increased candidate activity between 23 December and 7 January, there are strategies you can put in place.

Adjust your recruitment advertising copy

Create copy that resonates with your target candidate market. The old adage, “New Year, New Career” still rings true today!

Maybe you want to remind a nurse your opportunity is a chance to move away from the hospital environment; or you want to appeal to individuals or couples looking to make a coastal move from the city; or maybe an engineer who is wanting to work on some exciting new projects that kick off in the new year. Candidates seeking new opportunities during this time are often driven to do so because they’re wanting something more, so incorporate language that speaks to this desire.

Be clear about next steps

It’s not uncommon for offices to close mid-December, or for panel members to be involved in the interview process to take leave. So communicate to the candidate in your recruitment advertisement when candidates will hear from you if being considered.

For example, you might like to include a line such as, “We will be reviewing applications in the second week of January, with the aim to commence interviews in the last week of January.”

If you have an eRecruitment system that responds to candidate applications, it’s a great idea to tailor your automated response emails to include this for this time period.

Confirm candidates’ availability

If you know what dates you and your team will be conducting interviews in the New Year, you can ask candidates about their availability as part of the application process. This makes it easier for you to book candidates in when you return, and encourages those candidates to be available on those dates.

Interview early (if possible!)

If you’re in a position to interview candidates prior to the holiday break, highlight those dates in your advertising or mention that there are immediate start dates available.

This is also an opportunity to invite high-quality candidates to events, such as Meet and Greets, or Christmas parties.

Get support

If you need additional support, considering engaging a recruitment partner like Employment Office to create your campaign, advertise and interview suitable candidates on your behalf.

You can then return in the New Year to a shortlist of candidates who have been pre-screened, engaged, and kept warm for your opportunity.

So, if you need to make hires in the New Year, don’t delay. Start in December to get ahead of the surge and tailor your strategy accordingly with the right messaging and support.

To discuss a recruitment solution tailored to your needs, contact Employment Office on 1300 366 573 or info@employmentoffice.com.au.