Why Advertising in the Same Places will Get You the Same People

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In order to find the best new hire for your organisation, you need to make sure the best applicants see your job ads. That’s why companies go straight to the big names in job boards any time they need to advertise an open position.

But is that the right strategy?

Problems with Using Popular Generalist Boards

These job boards are simple places to post jobs and get a lot of applicants, but they are not without their problems. In order to get the best applicants:

  • You have to be positive your job perks are better than every similar job.
  • You have to be sure that you are reposting often, so the ad doesn’t get lost in a sea of other ads.
  • You have to make your title and job ad as noticeable and appealing as possible.

And even if you do all of those things right, you’re still going to be suffering from one major problem – when you advertise in the same places as all of your competitors, you are going to attract all of the same people.

Posting Job Ads Where Your Best Applicants Will See Them

Companies do not succeed by being the same as everyone else. They succeed by being better. While you can still post on the major job boards at your leisure, you also want to make sure that you’re actively finding out where your best applicants spend their most time, and trying to advertise there. For example:

  • Niche Job Boards – Instead of posting a job ad the same place as everyone else, find specialty job boards that appeal to the specific demographic and industry that you want to appeal to. For example, if you’re looking for Engineers, place a job ad on Engjobs, where Engineers go to find open positions.
  • Forums and Websites – Websites that appeal to those working in the industry also make great places to advertise a job. Find a place that you can post a job opening or try to actively recruit by reading the submissions. Look for places that appeal to those working in the industry even if they are not active job seekers. Attract those currently employed, and you may be able to steal an incredible talent away from a competitor.
  • Your Own Site – You’d be surprised how infrequently companies openly advertise great jobs on their own site. People that come to your site often think highly of your business, and an open position may quickly attract top talent.

All of these are going to attract different talent, and different talent options means that you’re not just hiring from the same applicant pool as your competitors. You’re finding applicants that they haven’t found, and you’re attracting talent that can play a major role within your organisation.

For more tips and information on recruitment and company branding you may contact us at info@employmentoffice.com.au or visit our website at www.employementoffice.com.au.

Common Mistakes Companies Make When They Choose Where to Advertise

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As soon as a position opens up in your company you need to try to fill it. Every day that job goes unfilled is a day that you’re not getting the production you need at your business.

Most companies rush to fill the position, advertising at some of the most popular locations in order to attract applicants the fastest. But this rush to advertise can also lead to many mistakes. The following are several mistakes that companies make about where they choose to advertise their job openings.

Mistakes About Job Posting Locations

  • Quantity-Only Locations – The most common mistake is posting to a location only because it gets a lot of candidates, not because it gets the best candidates. Recruitment is not a competition for who can receive the most applicants, but rather whether or not you can find the perfect one for your needs. Quantity locations are good, but focusing only on the places that get the most applicants will cause you to miss out on a lot of better locations.
  • Highly Competitive Ads – Similarly, when you post on these mass job boards, you have to make sure that your ad is even going to be seen. Often you’ll find that your own job ad is pushed to the bottom of the pile in a few hours, and the best applicants may not even see it. It may also be surrounded with similar job openings from companies that sounds like they pay more, which means that great applicants may choose not to apply to your job in favor of the better paying one right above you.
  • Limiting to One Job Board – You also have to make sure you’re not limiting yourself to a single job board, regardless of how much traffic it receives. Even if one job site helps you receive thousands of applicants, your perfect candidate may be browsing some other site and seeing one of your competitor’s placements instead.

What Should You Be Doing?

Ideally, you need to make sure you are advertising open positions in places where your best possible candidates will see them. Look for websites that speak directly to your ideal audience, like specialty job boards and job posting areas of industry relevant websites. Don’t be afraid to take the jobs to applicants on social media, and make sure that if you are posting on the mass job boards, you’re making sure that your posts are going to be seen as desirable by the candidates you want.

Where you advertise is almost as important as how you advertise, because you need to make sure that the right pair of eyes sees your ad and wants to become a part of your organization.

For more tips on recruitment and employer branding you can contact us at info@employmentoffice.com.au or visit our website at www.employmentoffice.com.au.