Give your employer brand a kickstart! Get ahead in the race to become an employer of choice
With the war on talent at an all time high, it’s never been more important to be an employer of choice.
Hear Employment Office’s Employer Branding expert, who has worked on global brands such as Flight Centre Travel Group and Parmalat, discuss why all organisations need to be in control of their employer brand and the steps they need to take to be seen as an employer of distinction.
Presenter: Brooke Chapman
Global Employer Branding Leader, Employment Office
Brooke has over a decade of experience providing first class employer branding, public relations and corporate communications solutions to organisations in Australia, Canada and the UK.
With degrees in law and journalism and a background in television news, Brooke is now a specialist in crafting strong brand messages for employers of all sizes and across a wide range of industries.
Brooke is skilled in developing comprehensive employer branding strategies to coordinate a compelling EVP for defined candidate markets. Working in conjunction with her team, Brooke delivers compelling careers content, opportunities for recruitment publicity, social media campaigns and internal communications plans to position organisations as ’employers of choice’ to attract and retain the best talent.
In 2015, Brooke became an accredited Employer Branding Professional with the Universum Employer Branding Academy.