Employer Branding: Time to sit up and take notice

It’s hard to believe just a few years ago, the concept of an employer brand was little more than another recruitment buzz word.  Fast forward to today, and employer branding is proving to be a real game-changer in terms of attracting and retaining top talent.

Employer branding is now a permanent fixture on the agenda for not only HR and recruitment specialists, but the C-Suite is also sitting up and taking notice.

LinkedIn’s 2015 Global Recruiting Trends Report has revealed over half of Global Talent Leaders see building their employer brand as a top priority this year.

A further 75% say their employer brand has a significant impact on their ability to hire great talent.

It’s no surprise employer branding has become a major concern for business leaders.  With shrinking talent pools and competitive labour markets occurring in industries across the globe, future-thinking organisations have been working on employer branding strategies for years.

Google is widely regarded as one of the world’s best workplaces and this year was ranked No. 1 for the sixth time on Fortune’s Great Places to Work list.  Google leverages their workplace perks and strong culture to create an employer brand that sets them apart as an employer of choice not only in their field, but in the broader jobs market.

Closer to home, Australian software giant Atlassian, famous for its unique management style  and commitment to rewarding and recognising employees was last year named Australia’s top employer in BRW’s Great Places to Work List.

Cultivating a strategic employer brand is integral in positioning your organisation as an employer of choice, and making your Employee Value Proposition (EVP) stand out among increasingly competitive employee benefits, working conditions and corporate culture.

A strong employer brand shapes the perceptions key candidate demographics have of your organisation and what it’s like to work there.  It communicates your offering in terms of opportunities for career progression, investment in training and education and on-the-job support.

Organisations with a strong employer brand and the EVP to go with it benefit from higher quality candidates drawn from a diverse talent pool, in addition to increased employee engagement and better retention.  Time and money spent on the recruitment process are also slashed, as top talent is more readily attracted to roles with an organisation with a great employer brand.

Employment Office works in partnership with our customers to develop compelling Employee Value Propositions and build strong employer brands. We are specialists in getting the inside message out about why your organisation is a great place to work.

Contact Employment Office today to discuss how we can help position you as an employer of choice for top talent.